One of the best ways to create a positive and memorable experience for attendees at your corporate events is to serve free freshly brewed quality coffee. In addition to giving attendees a welcome boost of energy in a mug, by properly brewing and serving the highest quality coffee, your guests feel value that creates a positive association with your event. Below are 10 reasons why you should forego the standard convention center snack fare and make free, Starbucks level premium coffee options part of your corporate catering plan.

 

#1 – Coffee Wakes Everyone Up

What better way to ensure an alert audience than a dose of morning caffeine? A five-star cup of coffee is something participants can enjoy, that will also help event attendees stay alert and energized on your agenda. 

 

#2 – Participants Don’t Need to Search for Coffee 

Tracking down refreshments in a massive exhibit hall can be a daunting task for weary conference attendees that have been on their feet for hours. Save event participants time and energy by hiring an external local vendor who uses a mobile cart to serve coffee to guests. Promote your vendor’s location with floor stand signs and announcements to make everyone aware of the free barista location!

 

#3 – Customized Service from a Barista 

There is a big difference between basic convention hall self-serve stations and a made-to-order cup of tasty transcendent coffee from a locally brewed supplier. Make your guests feel valued by hiring an experienced barista to serve your guests as if they were at your city’s top local coffeehouse. Creating ways to enhance your guest experience will help solidify a positive vibe association with your event, conference or trade show. 

 

#4 – Control Service Schedule 

When serving the standard “prison coffee” commonly provided for free by convention halls and most conference centers, you are often at the mercy of their staff’s service schedule, and may not be able to provide coffee at all times. By hiring an external coffee vendor, you can dictate when and where all coffee is served.

 

#5 – Attendees Can Tell the Difference 

Seasoned coffee drinkers are familiar with enduring the low-grade coffee typically stocked by exhibit halls and convention centers. Not only will they be pleasantly surprised, but they will appreciate your efforts to accommodate their preferences.

 

#6 – Promote Your Brand 

A key benefit of enlisting the service of an external premium quality coffee vendor is the ability to use customized cups and promotional mugs to advertise your brand. In most cases, you can simply send a high-resolution copy of your logo to your preferred catering vendor, and they’ll manage the digital screen printing process. 

 

#7 – Create a Positive Impression of Your Events 

When you serve premium select coffee, your event will be remembered and reflected on by your guests, unlike typical corporate events that provide nothing of value to their guests year after year. Simple event planning innovations like professional top-shelf quality coffee services and other hospitality improvements, will create more positive experience’s for your guests and higher guest retention rates. Showing guests that your event hospitality team goes the extra mile, means attendees are likely to leave with a favorable opinion of your event.

 

#8 – Options for Non-Coffee Drinkers 

In contrast to standard options provided by exhibit halls and other corporate venues, mobile coffee baristas often also include hot chocolate and a handful of healthy tea options, in addition to their five star coffee selection. This is a welcome change for non-coffee drinking attendees who long for a fresh, hot beverage.

 

#9 – Better Dairy Selection 

The dairy (or non-dairy) selection that is served to accompany coffee is a critical part of the refreshment experience. By seeking the services of a professional local coffee vendor, you can typically choose from a wide variety of coffee additions, such as skim milk, half-and-half or soy milk.

 

#10 – Eliminate Hidden Costs 

The absence of any hidden costs is a key advantage of enlisting the services of an external coffee vendor. Top-notch external coffee vendors do not charge additional fees for extras, like flavored syrups or double shots, and offer an all-inclusive type of service.

 

Clearly, there are many reasons to bypass the low-quality exhibit hall fare in favor of premium coffee options. If you are an individual exhibitor and show coordinators are not offering better coffee, the above benefits still apply to show-site trade show marketing. Serving quality coffee will boost traffic to your own 10×10 trade show booth! Whether you are searching for a way to keep attendees focused on your presentation or simply want to create a positive experience for your guests to remember, utilizing great coffee is a superb solution. 

 

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

The marketing value of exhibiting at trade shows relies heavily exhibit booth attendance. Event marketing teams can still rely on design trends like brand illumination using backlit displays, effective promotional items, and proper pre-show email marketing campaigns to increase exhibition hall traffic. However, implementing these 4 new strategies before your next show could pay off by dramatically increasing foot traffic to your company’s exhibitor booth!

Provide Free Transportation With UberEvents

 

UberEvents allows event organizers and exhibitors to purchase prepaid rides for show attendees. Incentivize your clients and interested prospects that are making an effort to visit your trade show booth space by helping them save on transportation. UberEvents makes it easy to create reserved rides for event guests by generating a free ride code. Exhibitors can set-up one code for all selected guests, or individual ride codes that are specific to individual exhibition attendees. The codes can be programmed to only allow free transportation to and from the event or trade show. Providing your visiting clients and attendee prospects with free scheduled transportation, is a unique and modern event marketing strategy available to exhibiting companies. Prepaid scheduled transportation will help increase exhibit booth attendance, as well as improve your client’s overall show experience and brand loyalty.

Utilize Virtual Reality Technology

 

Virtual reality is constantly improving, and the technology is new enough to draw a crowd of curious trade show guests. However, it offers more than just entertainment value. VR can save a company thousands of dollars on prototype production, instead programming their VR headsets to allow consumers to experience new products virtually. Virtual reality gives event marketers an opportunity never before available; the ability to take booth attendees out of the convention hall and transport them into another location. The possibilities are, quite literally, endless. Trade show guests can examine the handiwork of homebuilders, see a medical device at work inside a human body, or travel to exotic vacation destinations, all within a company’s trade show space.

Create a Unique Experience

 

With so many innovative trade show products on the market, 2018 is the year to think outside the box for exhibit booth design. Trade show furniture of the past was either heavy and expensive, or cheaply built and uncomfortable. But now, exhibitors have the option of foam furniture with printable zip covers that are easy to transport and set-up! Design a comfortable lounge area that show visitors will want to hang out in, with couches and phone-charging coffee tables. A set-up like that is more inviting than the standard display backdrop and counter combo. Add unexpected small details, like plants or table lamps, to make your trade show booth memorable. Give your show guests a good reason to stay, and your exhibit booth attendance will naturally increase. In addition, exhibitors that take the time to create an inviting trade show display that features and “escape” layout, will motivate their guests to learn and retain more information about that exhibitor’s products and services.

Social Media Engagement Campaigns

 

Leading up to your trade show, begin interacting with your company’s social media followers on Twitter, Facebook, Instagram, etc. Many marketing teams make the mistake of only posting self-serving content. They should also be responding to and communicating with real consumers. Introduce a unique hashtag specific to your event for attendees. They can easily follow updates and conversations about what to expect from your exhibition booth from the hashtag. If used the right way, social media can be an inexpensive way to stir up interest for your next event. The more approachable a company’s brand online, the more approachable their booth staff! You can also encourage attendees to post about the event before, during, and after the trade show by introducing a social media contest or giveaway.

It’s important for trade show marketing teams to continually revamp their tactics, keeping existing and potential clients both interested, and invested, in their brand. What new concepts will you be integrating into your exhibit booth layout plans this year?

SaveSave

SaveSave

Exhibitions are an excellent way to promote a company’s brand and services. A display’s graphic design will be the first branded item trade show guests see while walking the convention hall floor. When planning for a trade show, marketing teams must place a priority on instantly drawing attention on the show floor and building interest around their brands. A well-designed booth should be simplistic and clean, but also unique and creative. Talented graphic designers understand that less is good. Trade show signage walls resemble free-standing billboard stands. Like traditional billboard marketing campaigns, brand marketers should create booth design layouts that tell a story without words.

Fundamentals of Effective Trade Show Booth Design

 

Show off your brand

Your booth must boldly display your company name and brand. Customers cannot walk away from your booth not knowing who you are and what goods and services you provide.

Grab a hold of your audience

Know your audience and develop a campaign to grab their attention with eye-catching pictures and video to engage them.

Lead visitors to your exhibit

Don’t rely solely on face-to-face interaction for educating visitors, since not all visitors will have an opportunity to speak with sales staff. The products need to be prominently featured and visitors should be able to find answers to their questions easily.

Define your goals

Firthermore, the design of a trade show booth should make it clear why a company has chosen to advertise to a specific audience. Whether it is to launch a new product or cultivate new clients, visitors appreciate a transparent and pleasant experience with show staff.

Branded Trade Show Giveaways

Most of all, promotional products that are popular with the expo audience can help increase repeat orders from your customers up to 16%. While most people think of promotional trade show giveaway items as pens, water bottles, and key chains, they can be a wide variety of unique items. A few suggestions from the Indy Displays team are virtual reality glasses, sunglasses, luggage totes, antibacterial travel packs, LED keychain lights, bottle openers, smartphone cases and well-fitting quality shirts. Customers that receive creative useful giveaway products as personal gifts are much more likely to refer others to your company, compared to those who don’t have a tangible reminder.

Trade Show Booth First Impressions

 

• Brand imagery affects consumer opinion. Therefore, it is one thing that should never be left to chance in planning. Most of all, make your display booth graphic murals stand out.
• The display booth layout and visual branding will reflect upon your business and exhibitor staff. Therefore, an exhibit staff with a sloppy appearance and dated exhibition stand design will make your company look less desirable to prospective leads.
• According to the famous 3-second rule, your booth design needs to engage and attract passers-by traffic in under 3 seconds. Otherwise, they’ll quickly turn their attention to another company highlighting their brand properly and staffing the booth space with knowledgeable marketers.
• Make sure the design theme and booth structure properly represents industry, brand, and company mission.
• Know your target consumer demographics and develop a promotional campaign that caters to them and creates organic interaction.

 

Importance of Booth Space

 

The convention floor location of a trade show display is important, no matter what size the event venue. In addition, your company must refrain from employing an incompetent event team. It’s important to book early and secure an available premium space. Because spaces with high foot traffic go quickly, timing is of the essence, regardless of  common excuses made for last minute decision making.

Consider LED modular edge-lit light box display solutions to turn your booth design into an eco-friendly backlit trade show wall that requires far less electrical power. Custom modular displays are also reusable / resizable hardware systems, as a result offering companies versatility and unique ways to save on high shipping and drayage fees. Exhibitors looking to purchase a completely eco-friendly “green” exhibit solution, have the option to select recycled fabric and trade show LED lights that produce optimal HD quality printed images and colors illuminated by next generation light technology with up to 50,000 hours of shelf life!

 

 

The advantages of occupying an island booth open space are worth the additional investment. Island exhibit floor spaces are located in the middle of the convention hall floor, making island booth rental locations the busiest areas on the exhibit floor for guest attendee foot traffic. As a result, island exhibit structures provide visibility and booth access from all 4 isle facing sides. Unlike standard inline exhibit spaces, open island center floor rental spaces typically do not have height trade show display stand height restrictions. Therefore, this allows exhibitors the opportunity to utilize additional graphic branding space  unavailable to their inline exhibiting competitors.

 

Booth Etiquette Tips

 

Dynamic exhibition stand design is essential for attracting visitors and trade show staff members are the ultimate company representatives. As a result, exhibitor staffs should always demonstrate the following professional characteristics:

1. Respect for the company and its mission
2. Genuine product interest
3. Extensive knowledge of company, services and products
4. Effective marketing campaign execution
5. Professional appearance (very important)
6. Hospitality and customer service
7. Gracious attitude and empathy

 

Exhibition Booth Interactive Technology Strategies

 

Incorporating interactive trade show booth technology into exhibition design has become a growing trend in recent years. The past ten years have given way to such rapid advancements, hence trade show marketing teams must adapt to a technology-obsessed consumer market. Consequently, here are 5 excellent ways to engage potential clients using modern tech strategies:

• Gamification: The excitement of games and contests create memorable group experiences. The entertainment can be competitive, like industry related trivia or video games. However, they can also be passive, such as a traditional prize wheel.
• Interactive Storytellers: 3-D storytelling applications on free-standing monitor kiosks or handheld tablets allow companies to create customized buyer journeys and branding assets.
• Virtual Reality: Augmented reality delivers endless education possibilities, as companies can deliver experiences to visitors that they would otherwise never have the chance to experience in a trade show setting.
• Apps: Smartphone applications take advantage of the fact that every single trade show attendee has the technology in their pocket. In addition, apps can be used to track visitor behavior, gather contact information, or compile social media attention.
• 3-D Printing: Custom concepts can become a reality quickly and inexpensively with 3-D printing machinery.

 

Resources;

• http://www.trade-show-advisor.com/trade-show-booth-design-fundamentals.html
• http://www.trade-show-advisor.com/trade-show-exhibit-design.html
• https://www.thebalance.com/the-basic-trade-show-booth-etiquette-rules-for-staff-1223791
• https://www.linkedin.com/pulse/promotional-productsgetting-best-roi-heather-rykowski/

 

 

SaveSave

SaveSaveSaveSave

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

It’s that time of year when exhibit marketing teams are starting to plan and budget for 2018.  Whether this means a complete overhaul of display inventory or updating elements, event teams should consider eye-catching innovative products that will grab attendees’ attention. Below are some of the best ways that companies can update their trade show booth in 2018!

Digital Signage

Digital signage offers companies the ability to create an interactive experience at trade shows. Not only will brand messaging come to life, but digital signage allows customization, such as touch screen displays, video capabilities and the ability to utilize QR codes. These capabilities provide an opportunity for marketing teams to seamlessly integrate data collection into a trade show booth design. The information gathered from attendees helps to better qualify warm leads for post-show follow-up. Companies can include videos showcasing how new products or prototypes work, making it easier for the audience to conceptualize innovations. Digital signage can also be utilized for in-office sales presentations between trade shows.

Backlit Displays and Accessories

Backlit displays and LED light accessories are proving to be a continuing exhibit design trend. LED illuminated portable displays provide a bright and inviting experience for attendees, compared to dark, drab non-backlit displays. Backlit accessories, such as light box counters and center towers, pair perfectly with backlit trade show displays for a cohesive exhibit style. With the correct usage of light, a company can illuminate certain aspects of their sign structure that will attract their target audiences. Not only does backlighting take display graphics to the next level, it also makes the brand’s imagery brighter and more recognizable. An excellent way of utilizing backlit displays is to highlight high resolution creative campaign images on a large scale. Large LED backlit sign walls create brand visibility from afar, attracting attention from every angle on the exhibition floor.

 

Charging Stations

Charging stations are strategic trade show accessories that will attract traffic, while also keeping potential clients at a booth space for an extended period of time. They offer the audience a service that is in high demand at trade shows. While attendees wait for their phones to charge, the sales staff has the opportunity to engage in meaningful selling conversations. A short attention span is common at trade shows. Therefore, charging stations are paramount to retaining the interest of booth visitors. This provides a mutually beneficial relationship for both the company and the audience. Advertising event charging capability for iPhone users would perform well for a company that specializes in iPhone compatible technology and apps.

Furniture and Flooring

A great way to create a real-life experience for the audience is to implement lounge furniture and attractive expo flooring into a trade show booth.  If space allows, this can turn selling a product into creating relationships with customers that impact buying decisions. Creating a fun and welcoming environment for attendees also allows them to escape the madness of a trade show. Spaces can be created to align with the company’s brand and mood.  For example, a start-up technology company could create a mood of inspiration and innovation by including modern furniture in a clean and open space.  In contrast, a company specializing in outdoor technology equipment would provide a space that is warm and inviting by including wooden furniture and darker colors.

 

Interactive Technology

Interactive technology can be extremely helpful in a trade show setting.  Not only can it keep the audience occupied if the staff is busy, but it also helps facilitate traffic flow to avoid a chance of awkwardness. Virtual reality is one great way of utilizing cutting-edge technology.  Virtual reality, whether presented as games or product demos, can virtually demonstrate a company’s product and allow the audience to walk away with a memorable experience. Plus, they add a fun element to an exhibit booth that will delight the audience. By including a virtual reality headset or game, a company can increase their booth traffic and become a more memorable.

 

Social Media

While some of these trade show display ideas are trending in the industry, they will not be fleeting. In recent years, social media integration has been trending. But, it’s important to focus on the human aspect that trade shows and events offer. Social media fosters engagement with consumers when face-to-face communication isn’t possible, but exhibitions are the time to prioritize offline engagement. A good way to utilize social media is to create posts that drive the audience to your booth. For example, including location, photos, and even the possibility of awards for visiting your trade show space. These posts will entice the audience at the venue to come to the booth and check out the company.

Trade shows are about creating an experience for the audience and getting exposure for the company.  The audience should walk out of the trade show with a new vision and excitement for the companies they experienced. Whether the eye-catching element be a trendy SEG light box wall design, modern event booth furniture, or integrating trade show drone technology, these booth boosters for 2018 will attract the audience to the booth and create a successful trade show experience.

SaveSave

SaveSave

Fraudulent chargeback claims have unfortunately become an occasional cost of doing business online in recent years. Large e-commerce corporations have started to factor these unethical claims into yearly costs similar to the way brick-and-mortar stores account for the possibility of theft (also known as “shrink”) while budget forecasting. However, business owners with smaller operations can be devastated by chargeback fraud. Dishonest customers can essentially capitalize on the support of their credit card provider in order to steal thousands.

The sheer amount of money wrongfully stolen from business entities through “friendly fraud”, is shocking. The e-commerce sector is the easiest target, and therefore hit the hardest. In 2016, $4.2 billion in revenue was lost due to unethical chargebacks. In fact, 71% of all credit card chargebacks filed in 2016 were classified as fraudulent e-commerce claims.

 

Consumer Advocacy from Credit Card Companies

A major contributing factor to this growing scam is the advocacy from credit card companies in favor of their card-carrying customers. Credit companies freeze funds associated with the disputed transactions once a claim is filed. After the funds have been frozen, the retailers are given the opportunity to plead their case online. This includes submitting invoices, shipment tracking records, product photos, email communication with the buyer, and any additional evidence. However, the credit card companies have final say. The priority is to protect their customer, the cardholder, and not the independent merchant.

Correspondingly, this has created a devastatingly large window of opportunity for consumers to take advantage of e-commerce companies with little to no consequence. In fact, after the credit card provider decides in the buyer’s favor, the funds are returned to the unethical customer without ever requiring the buyer to send back the product that’s now officially unpaid for. It seems unfathomable, but at the end of the day the merchant often loses on both ends, the funds and merchandise that’s now fallen victim to what has been coined “Friendly Fraud”.

Repetition of Fraudulent Behavior

Upon discovering this friendly fraud loophole, consumers are highly likely to continue the behavior. Half of all cardholders that successfully commit chargeback fraud will do so again within a mere 90 days. This reality is putting online business owners in a difficult position financially. This results in deterring the growth of small businesses due to the unpredictable risk.

Even outstanding customer service doesn’t provide effective protection. A dismal 14% of customers attempt to communicate with sellers prior to filing a chargeback claim. Online transactions provide a veil for criminal activity, as customers can win a fraudulent claim without ever communicating with the seller. Unsurprisingly, 58% of consumers file their chargeback claims without ever contacting the merchant in question.

Understanding Reason Codes

When filing a claim, cardholders select from a list of reason codes that describe the type of chargeback. Over half of all claims are filed with the most general reason code, “Fraud/No Authorization”. This specific code can be interpreted in a variety of ways, ambiguously placing illicit practices onto the merchant that even the most meticulous documentation submission cannot disprove. The second and third most used reason codes, “Products or Services” and “Cancel Recurring Billing” respectively, reflect more specific transaction aspects that are more easily verified by both parties.

Preventing Chargeback Fraud

Friendly fraud can happen to any merchant, but there are steps to take to protect profits against this corrupt activity. First, sellers should develop an understanding of all possible reason codes. Then, accordingly, design business processes that avoid practices susceptible to chargeback fraud. Obtaining clear, official authorizations when finalizing orders and handling payment defends against any miscommunications on customer expectations.

In addition, merchants must focus on providing high quality customer service to address and remedy any issues swiftly and fairly. This includes ensuring consumers are aware of return and refund policies. Many times, consumers will call their bank or card company when they see an unfamiliar charge on their statement. Therefore, retailers are responsible for ensuring their company’s charge is accurately depicted on transaction statements to avoid any confusion. Lastly, e-commerce companies must be diligent in keeping detailed records to provide in the event of a fraudulent claim.

In the case of many credit card chargeback claims, the customer is not always right. When businesses are unprepared to dispute dishonest claims, they are often blindsided by “friendly fraud”. This unawareness can possibly result in the loss of hundreds or thousands of dollars in revenue. As more consumers become aware of the opportunity to scam businesses through friendly fraud it is essential for e-commerce business owners to remain diligent on protecting themselves on every transaction. We hope this IndyDisplays.com article and infographic will help spread the word about Friendly Fraud and helps educate e-commerce retailers so they are more equipped to prevent credit card chargebacks before they happen!

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

 

In 2014, around 25 billion dollars was spent on trade shows and corporate conferences. In the U.S., the industry is growing almost 4% each year, proving trade shows are still a vital part of marketing strategies. However, the expo industry norms give way to a great deal of waste every year, as well. Indianapolis trade show company, Indy Displays, is taking steps towards creating the standard of environmentally-conscious events, with a mission for a cleaner Earth. Now offering a variety of new sustainable eco-friendly display booth solutions, ranging from custom modular displays, built from recycled aluminum, fabric and wood, to wide selection of reusable trade show rental hardware. There are even eco-friendly trade show accessories, such as trade show counters and bamboo banner stands. The Indy Displays team hopes to make an impact on the future of trade shows and the habits of exhibitors.

 

During his years of experience in the trade show industry, Indy Displays founder, Nathan Slavik, has developed a keen awareness of the unnecessary waste created at events. “Sustainable materials are an important component for my ecologically-conscious clients. As we offer more “green” products, we have more interest from marketing teams that want to lower their carbon footprint,” he says. “But, it’s also important that we spark awareness in customers that are not initially looking for Eco-Friendly Display Booth Solutions. If we inspire a company to simply print their brochures on recycled materials, it’s a step in the right direction.”

Many exhibition displays are large, made from non-recyclable materials, and discarded inappropriately after just one use. This creates a huge amount of waste that can build up collectively over the years. Adding eco-friendliness to the list of features for trade show displays seems be a hurdle for such an established industry. However, suppliers and exhibitors alike are focusing on offering options for their green-centric clients.

Indy Displays is striving to play an active role in lowering Indiana’s waste footprints by providing high-end trade display products that are made from sustainable materials and significantly less harmful than other options. A majority of their clientele includes companies from the business district of Indianapolis. However, the efforts are not only affecting Indiana businesses, but also our nationwide client base!

Although modern display booth set-ups are built to last for frequent, long-term use, a shortcoming in the trade show world is the temporary nature of the events. The quest for novelty and differentiation often leads to a short life for exhibit booth designs and many businesses – especially large Fortune 500 companies – seek custom exhibits that are made-to-order and are not applicable for more than one event. The unfortunate reality is that these practices have led to a significant amount of waste.

However, the marketing team at Indy Displays has a clear goal to counter that excess by encouraging clients to choose displays that offer green value. Printing trade show graphics on recycled lightweight SEG fabric is the latest innovation within the industry, and the practice has many benefits over paper prints. HD dye sublimation stretch fabric prints made of recyclable, synthetic material, are easier to transport from location to location, and provide a more consistent modern display booth design. These benefits have eliminated the need for paper or heavy laminate printed trade show booth panels that had to be replaced much more often. Fabric printing has effectively lowered the amount of material used and the advance has helped make huge strides in the reduction of waste in the exhibition industry.

 

In addition, it is a best practice to place an emphasis on reusability. Despite being the foundation of each exhibit, the structure of the display booth is often overlooked. A new line of Eco-Friendly LED Backlit Trade Show Display products offered by Indy Displays, utilize LED lighting technology and interchangeable SEG fabric graphic mural covers that can be used by exhibitors for years and reconfigured into a variety of exhibit stand sizes to fit the ever-changing design aspirations of expo designers.

The aluminum modular AGAM display frames made from recycled aluminum are detachable and stored in compact expo display cases, saving on both storage costs and packaging material volume. The lightweight nature of the LED Modular Lightbox Display ensures a lower carbon footprint, compared to that of heavier traditional frame models, during transportation. Despite being lightweight, the recycled aluminum frames are highly durable and long-lasting, extending the lifetime investment of the display booths. This is a very beneficial feature, as it allows exhibitors to use their trade show marketing kits in a variety of event locations.

 

 

While there are many leading factors to the incidence of waste materials after an event, promoting best practices for sustainability standards in the industry is crucial in fostering an eco-friendly model for all trade shows and conventions. Visit IndyDisplays.com for more information on Eco-Friendly LED Lightbox Display Booths. CHAT LIVE while viewing our extensive offering of eco-friendly expo products, or call 317-565-2255 to speak live with an expo industry expert!

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

 

As the famous saying goes, “first impressions last”, and trade show marketing strategies focus on creating a significant first impression. Each year, evolving technology influences event display trends. In recent years, exhibitors have begun replacing traditional billboard-style advertising with digital products like touchscreens and virtual reality. However, backlit signage product innovations are influencing the majority of improvements exhibitors are making to their outdated booth designs. In 2017, backlit trade show displays are more accessible and affordable than ever before!

 

 

Affordable LED  Light Box Displays

 

The most popular backlit signage products in exhibition booth design are LED light box display kits. LED edge-lighting provides ample graphic panel illumination for powerful, vibrant brand marketing. Trade show industry manufacturers are continuously releasing new LED products that are affordable for all trade show marketing budgets. Many portable displays featuring backlit light strip systems are made ready-to-ship, with all LED lights pre-installed along the inside of the aluminum display frames. Modular Edge-Lit Light Box Displays can be purchased as hardware only kits, or as complete “ready-to-exhibit” backlit signage display kits. These kits include custom-printed SEG fabric mural graphics and often qualify for FREE standard domestic UPS delivery. One of our best-selling LED modular products are frameless modular light box walls.

 

 

The sleek hardware, combined with seamless fabric SEG graphic murals, creates a frameless backlit wall that provides optimal graphic surface area. Modular display frames also have many user-friendly advantages compared to complicated, heavy, and outdated exhibit truss frames. Although truss structures are an effective solution in large arenas and at concerts to hold heavy stage equipment, they are not efficient for frequent transportation. Luckily for exhibitors with packed trade show schedules, modular backlit signage is much more manageable. It’s unlikely a trade show team needs to waste marketing dollars on heavy framework and out-of-style laminate panels.

 

 

In addition to affordability, environmentally conscious companies have a variety of eco-friendly options with modern backlit signage. LED light box products require minimal energy to power and are made with recycled materials. The lightweight aluminum frames, will dramatically lower freight fuel consumption, as well as costs. Low-voltage LED lighting requires less electrical wattage than traditional lighting systems, such as fluorescent or halogen spot lighting. Backlit SEG fabric graphics are a green printing alternative to traditional printing on heavy substrates, such as sintra and styrene.

 

 

 

 

SEG Backlit Fabric Pop-Up Displays

 

Pop-up trade show displays are ideal for exhibitors that desire a quick and easy set-up process. However, it wasn’t until recently that internal illumination and SEG fabrics were an option for the popular display style. In 2017, Indy Displays added the new display enhancement feature, LED ladder light panels. The ladder LED lighting system hangs in the center of pop-up displays, illuminating the display wall just like the modular LED systems with edge-lit frames. Channel frames are attached to the perimeter of the pop-up display and seamless SEG fabric mural can be installed.

 

Ladder panels eliminate any possible graphic shadowing problems, or “hot spotting”, by providing an ample amount of LED hanging strips that are enclosed by SEG fabric panels, leaving exhibitors with even better, brighter and more vibrant graphic color illumination than the industry has ever seen before! View our new Indy Displays exclusive SEG Hybrid LED Backlit Pop Up Display product line, currently the only backlit pop up display system in North America that features the ultra-premium LED ladder light panel graphic illumination! The user-friendly SEG fabric murals fold easily and pack into portable trade show cases with the frames. What makes our SEG Backlit Pop Up Booth so unique and exciting, is the affordable online pricing. Marketing teams with both large and small budgets now have the option to enhance their ordinary booth space with a our next generation backlit trade show booth!

 

 

 

Unique & Custom Light Box Structures

 

Most modern aluminum modular booth designs include as much open walkable space as possible. However, recent larger booth space design trends include fully enclosed printed backlit ceiling panels that maximize branding space. Large, custom-built LED backlit structures produce vibrant imagery that’s  visible from hundreds of feet away. Indy Displays can fully customize large exhibit structures and semi customize our large modular trade show rental booth packages. modern exhibit layout design consisting of  can be found in even your standard 10′ x 10′ trade show booth.

 

 

 

For an exhibition floor “wow factor”, integrate our modular LED hanging signs into booth layouts. Most common light box hanging sign aluminum frame shapes include fully enclosed square cubes, circular frames and rectangular. LED illuminated graphics suspended fifteen feet in the air have become a unique niche branding strategy.

LED backlit sign banners are commonly placed in the front of an inline booth layout or near the island exhibit corner booth areas. Bright, eye-catching graphics placed near high traffic areas help attract attention from show attendees. Trade show traffic flow changes throughout the day and  marketing teams must understand attendee behavior to optimize ROI. For simple quick layout tweaks and display stand relocation, check out our cord free Lumos Wireless LED Rechargeable Light Towers! Lumos is a truly unique backlit stand that provides illumination without the headache of wire management. 

 

 

Trade Show Backlit Signage Displays

 

This industry wide backlit signage trend has inspired many new branding strategies. For example, LED lighting has earned its place as a growing contemporary interior design trend. Designers incorporate custom modular graphic panels into front lobbies, conference rooms and hallways by using interior wall mounted LED light box display frames. 

Backlit Displays will continue to be one of the largest display booth design trends and an effective product branding strategy for both large and small expo marketing teams. With more innovative and affordable backlit trade show display options hitting the exhibition market each month, backlit trade show displays will soon move from being a marketing trend, to being a marketing staple.

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

 

LED Backlit Display Design Trends

 

It’s no surprise to us that backlit displays are continuing to out sell all other portable display products. Portable and Custom LED backlit displays are a growing exhibit design trend for young marketing entrepreneurs, tech startups and companies wanting eco-friendly “green” exhibition booth solutions. For companies interested in LED trade show lighting solutions, Indy Displays continues to grow the largest online catalog of affordable backlit exhibit solutions, that includes ultra-portable SEG backlit fabric pop up light box displays to fully custom designed modern modular LED backlit display booth design solutions. Our goal is to continue adding new portable backlit booth wall exhibiting packages for both purchase and rental, plus fully customized light box exhibit structures that include the latest HD printing and LED technology. LED Backlit Displays include seamless opaque SEG fabric graphic panels, premium LED edge-lit light strips or LED ladder light curtain panels for equal bright light illumination throughout the entire graphic light box graphic wall.

 

Additional LED backlit display system features include user-friendly modular aluminum frames, floating flat screen monitor mounts, floating shelves, optional double-sided backlit SEG graphics, seamless light box graphic wall mounted sign kits and convenient wheeled hard case shipping. Additional portable backlit exhibiting stands include light box pop up displays, wireless LED illuminated graphic tower stands, custom designed LED backlit fabric hanging sign structures and much more! Here’s a quick portable backlit display product list of the 4 most popular portable LED backlit trade trade displays, as of July 1st 2016!

 

 

4. AGAM Eco-Friendly Hybrid LED Lightbox Displays. These increasingly popular green trade show displays, continue to catch our online shopper’s eyes, when browsing through our website while chatting live with our team. All eco-friendly modular backlit’s are very similar to our standard Custom Modular LED Light box Displays. We consider our “green” lightbox kits, to be Hybrid Booth Displays, with their eco-friendly components, and AGAM recyclable aluminum frames. Like our standard kits, AGAM eco-friendly display frames can reconfigure into larger backlit island exhibits or smaller version, such as a 10′ x 10′.

 

Like most of our LED trade show light systems, the Eco System lights will last for many years, and consume a fraction of the electricity that standard trade show flood lights do. Simply connect the LED light strips with magnetic strips, that already come assembled on each strip and inside each vertical extrusion column.

 

 

3. Burst Backlit Pop Up Displays. We have really enjoyed our industry partner Optima, and the quality Burst Backlit Booths they keep helping us produce at such a high level weekly. The Burst is a well known portable display brand-name, being it was one of the first tension fabric pop up displays in the industry, when it was introduced over 10 years ago.  The backlit version of the Burst, includes a large HD printed graphic on TriFab fabric (top quality fabric material used on all premium backlit trade show displays).

 

Trifab is heavier than the standard tension fabric material and more 0paque, preventing the displays’ frame hardware and light bars from being obviously visible. The pop up is finished with a seamless white back cover, that attaches securely with industrial strength hook velcro. The Backlit Burst is available as an 8′ x ’10 Flat Fabric Backlit, 8′ x 10′ Curved, 8′ x 8′ Flat or Curved as well. Indy Displays also offers a 5ft curved backlit table top version as well.

 

 

2. Custom Modular LED Lightbox Displays. These backlit displays have been widely used for 3 to 4 years, but have absolutely exploded in the past 12 months. LED edge-lit SEG displays and other modern trade show displays, have a significant edge over their counterparts. Complicated Truss Systems and environmentally wasteful completely custom wood and laminate panels exhibits, are starting to get looked down upon as a waste of marketing dollars and more importantly leave behind a large carbon footprint. Ready to order in 5 or more stock frame sizes, bring a custom stylish feel back to your booth space, without overpaying a dated and overpriced large custom house.

New this year, Indy Displays now powders coat modular aluminum frames! Show up to your next event, exhibiting with LED trade show lighting that will be illuminating your TriFab graphic murals, finished with SEG technology, and matching LED lightbox pedestal counters to complete the fully modern exhibit space.

 

 

1. Backlit Pliko Portable Light Box Display. The last two years have been record setting for the Pliko Light Box. Despite extremely poor marketing and dealer support from it’s supplier, The Pliko system stands on its own and sells its sell. Truly the only ultra-portable modular LED lightbox display, The Backlit Pliko Display offers the exhibitor both portability equal to our Burst Pop Up Display, combined with the same premium LED internal track lighting system, that always produces an even light distribution throughout the TriFab mural and preventing evening the slightest hot spotting. Pliko gives exhibitors truly the best of both worlds, and mostly likely why this LED sign wall has been flying off our shelf all your long!

 

 

The Pliko edge-lit LED lights can last for a decade or more. Backlit Pliko Portable Light Box Displays are the most affordable and lightweight modular system available on the market and can be set up by a single person in 10 minutes. The portable aluminum frame can be assembled without tools and is ideal for the lone exhibitors or 2 sales reps. The Pliko will continue to grow it’s customer base. CHAT LIVE with an exhibit consultant today for more information on the Pliko Display and the latest product additions to our online backlit trade show display catalog!

SaveSave

SaveSave

 

Designed specifically for retail,  exhibition environments and showroom floors, the wireless Lumos light towers are an original concept in illuminated portable signage, providing the ability to attract attention combined with user friendly assembly and portability. With the ability to be completely wireless while illuminating interchangeable graphics, makes lumos light tower displays attractive to not only trade show exhibitors, but all marketers that appreciate convenience. Using the latest LED technology, including RGB color enhancements; the Lumos Light Tower Display offers true flexibility.

Lumos Wireless Capability Solves Common Electrical Booth Issues

An often neglected key to success in exhibiting, is to garner more visitors by drawing them in to your booth space, and then proceeding to mesmerize them with stellar promotional efforts. The only problem is it can take a great deal of time and resources to create displays and signage that mesmerize, without sacrificing simplicity and practicality. The Lumos Wireless Feature solves this issue. For this first time, exhibitors can utilize the power of LED backlit displays, without the headache of accessing and paying for power supply.

Lumos Light LED Graphics Illuminate Booth Spaces

The Lumos is essentially a round pillar-like structure with one long LED strip of vibrant light attached to an inner pole, lending their lighting capacities to create a bright and luminous effect. The Lumos Light Towers come in a fixed 12.4inch width and have heights ranging from 37.5” to 85.7”. A mini counter and midi double-tower are also available. Use a combination of light tower heights as shown below to create an illuminated booth display unmatched by your competition.

These recharging LED portable sign stands feature portable low-profile circular hardware and internal LED “edge-lit” light strip graphic illumination. Wireless technology allows effortless backlit banner relocation within a booth floor space, retail store or anywhere that instant backlit brand promotion is desired. User-friendly hardware and eco-friendly LED lighting, are two reasons the sign and expo industry continue to see backlit signage trends growing at a rapid rate! LED brand illumination simply attracts more eyes and enhances the consumer experience.

As mentioned before, Lumos offers simple 1-person setup. First, place the inner pole in position by snapping the joints together. The second step involves graphic installation. The full color printed graphic film cover needs to be simply placed around the tower’s bottom base. Once the graphic panel is in place, easily secure it with the provided magnets. Then, enclose the light tower using the circular disc top cover and simply turn on the unit by either using the standard power cord connection or illuminate your Lumos LED tower wirelessly by turning on the pre-installed rechargeable battery! Once the low-voltage LED light strip illuminates, watch the tower instantly display vibrant and very bright illuminated graphics. An additional accessory that’s included with your LED tower display is the an RGB color-changing remote. The Lumos RGB remote provides a multicolor effect. See our RGB graphic cover illumination example below!

Lumos Light Tower Displays Integration

The classic yet contemporary design of the wireless LED sign towers mean that they are easy to blend into any style or theme for your trade show booth design or retail environment. Currently available in a matte white, the trade show tower display can be customized with creative artwork that is printed on a translucent glossy film that is held together by magnetic tape. Take advantage of the translucency of the artwork film and design graphics which have a play on the seeping light for an interesting effect. The addition of a heavy white base ensures that the tower is stable and anchored to the ground. Power wise, the Lumos has an AC adapter that comes with the set, but also has a built in 14-hour cycle rechargeable battery, making Lumos the only wireless graphic light tower on the market today. Within the wireless rechargeable Lumos tower hardware is a long LED center light strip that is strong enough to brighten the entire structure, producing 100% equal light distribution throughout the entire light box. Lumos light tower displays are geared mostly for indoor usage, and works best in after-dark events or venues with dim lighting.

In all aspects, the Lumos tower is a simple, fun and cost-effective way to add a little more sparkle to the overall look of a tradeshow space. If you are still in the planning stages or already have a booth set-up, why not try these lighting features are sure to grab the attention of people today?

Visit IndyDisplays.com for more information on Lumos Light Towers along with a full catalog of the latest backlit trade show display designs and more. CHAT LIVE now or call 317-565-2255 to speak with an exhibit consultant today.

SaveSave

The digital movement continues to have an enormous impact on outbound marketing strategies, including trade shows, events and conventions. Previously, expo marketing teams used to only concern themselves with strategies for face-to-face interaction. Technology has now given marketing professionals the ability to reach their target audience simultaneously, manage their sales or marketing pitch throughout the show effectively, and measure the overall effectiveness of their trade show marketing campaign more accurately. Get in sync and modernize your trade show displays with these 5 digital trends for trade shows:

Build Hype Online

Yes, the actual trade show booth design is the main draw, and there is no denying that building strong hype leading up to the event will create awareness and elevate the experience for attendees. Exhibitors never fail to inform their target audience of their own participation through personalized email marketing, appropriate website banner advertising, traditional press releases and definitely through social media outlets. For B2B social media marketing, your top performing channels will usually be Linkedin and Twitter. However, Facebook and Instagram are much more than just trends these days. Social media marketing has grown tremendously in just the past couple years, making online social marketing campaigns more often than not, very lucrative for the B2B marketing outlets with image and video marketing quickly becoming as equally important as blogging and other forms of traditional digital marketing. B2B promotional video marketing (as long as the content makes sense for your audience) has become very popular in the past 2 years. For a more extensive approach, event team managers can tap into many vendor resources who specialize in traditional (old school) face-to-face marketing. However, many event managers and expo marketers are embracing the power of collecting “Big Data” on each customer and prospect, through social media marketing campaigns that deliver tailored personalized experiences. Companies now analyze social media data in order to collect valuable user insights, allowing them to fine-tune their targeting to create engaging content that resonates deeply with their target audience, gaining the engagement and ROI boost they’re looking for.

Tech Accessories as Promotional Products

Door gifts for attendees are a staple in trade show marketing trends. The power of leaving attendees with functional mementos is widely recognised and utilised, and tech accessories seem like the perfect choice. It could be something as simple as a plastic cable winder or a power bank. The trick lies in finding the right product that fits the brand and message you want to bring across to the recipient. On the whole though, well-made modern tech products are seen as inherently valuable and useful by most, thus making them a viable choice.

Cell Phone Charging Stations/Kiosks

With cell phones come the constant need to keep them full of power at all times. Portable cell phone charging trade show kiosks have thus made a much needed emergence in the trade show repertoire. Attendees will heave a sigh of relief when a charging kiosk comes to the rescue just as their phone’s or tablet’s battery is running out. If your branding is all over the display booth kiosk, the attendee could positively associate your brand as a helpful and ever-ready one. They might even refer their friends or colleagues to your life-saving charging station, which in turn means more visitors to your exhibit. Cell phone charging stations are now available as portable kiosks, meeting tables and branded coffee tables.

Some aluminum and laminate modular kiosks can be utilized even in small booth spaces as an accessory combination to 10′ x 10′ Displays. Smart event marketers understand the value of purchasing a portable display system that’s versatile and can seamlessly integrate into a standard display booth layout or can reconfigure or resize to create a fresh look for each exhibition. Modern versatility that modular expo hardware features, allows the guest attendee to easily setup a unique and engaging exhibit layout no matter the floor space size given to them.

Custom Mobile Apps for Attendees

Another burgeoning trend brought about by cell phones are mobile apps built specifically for trade shows, expos and conventions, such as GuideBook. This handy event management tool allows users to easily create apps for events, conferences, trade shows and meetings. Marketers like using Guidebook because of it’s user-first app building platform. Exhibitors can provide event agendas, send push messages to and even gather live feedback from attendees on the trade show event. The versatility of mobile application programming means that the app can help you achieve specific targets and obtain the right information about your exhibit attendees. Apps are stilfl considered a novelty, but can be an excellent way to engage and entertain your convention attendees.

Trade Show Management Systems

Increasingly, event planning managers have been searching for suitable I.T. systems that provide seamless exhibition management experiences. Currently, a host of event marketing, event management and lead retrieval solutions have emerged. Some notable providers of these Systems include CompuSystems, iLead and Pathable. These range from specialized one-function apps to multi-faceted systems that can raise efficiency and give helicopter views and information about the event, often in real-time.

Used the right way, these 5 tech trends can be powerful tools to interact and engage with attendees, sponsors and other stakeholders on a much deeper level. Give any one of these options a try for your next event or trade show and be prepared to see positive results!

SaveSave