Expolinc Displays: A Brand Spotlight on Swedish-Engineered Trade Show Hardware

If you have walked a trade show floor in the last few decades, you have almost certainly seen Expolinc displays in action, even if you did not know the name. Clean aluminum frames, taut fabric graphics, banner stands that stay perfectly straight show after show. Expolinc builds the kind of display hardware exhibitors keep for years instead of replacing every season.

In this brand spotlight, we will cover who Expolinc is, what sets their hardware apart, and how to choose the right Expolinc banner stand, backwall, counter, or complete booth for your next event. Every product mentioned below is available through Indy Displays with custom printed graphics.

Who Is Expolinc?

Expolinc is a Swedish display manufacturer that has been supplying portable exhibit systems to well-known brands for more than 35 years. A few things make their approach different from most display companies:

• Hardware first. Expolinc focuses on engineering the display hardware itself and sells through a network of dealers in more than 35 countries, rather than selling directly to end users. Indy Displays is one of those dealers, which means we pair Expolinc frames with your custom graphics and handle the details for you.
• Designed and built in-house. Expolinc develops its product range internally and, since 2022, has operated its own production facility, Skapa Production.
• Built to last. Expolinc’s philosophy is that “lifetime is economy and sustainability.” Their systems use high-quality materials so the same hardware can be reused for years. You simply swap the graphic when your message changes.

What Makes Expolinc Displays Different

Plenty of portable displays look good the first time they come out of the case. Expolinc displays are engineered to look just as good on the twentieth setup. Here is what exhibitors notice most:

• Tool-free assembly. Frames connect by hand. Many components, like the Classic Frame Counter, use magnetic connectors, so setup takes minutes, not hours.
• Graphics that hang perfectly. Expolinc designs its frames around how the graphic looks. Push-fit SEG fabric graphics stretch tight with no wrinkles or sagging edges.
• Interchangeable messaging. Because the hardware lasts, you can reprint a new fabric graphic for a product launch or rebrand without buying a new display.
• A system that grows with you. Frames, counters, and accessories are designed to work together, so a single banner stand today can become part of a full 10×10 booth tomorrow.

The Expolinc Product Lineup at Indy Displays

Expolinc Roll Up Banner Stands

Retractable banner stands are where many exhibitors first meet Expolinc. These are premium roll ups built with a wide, stable base and graphics that are easy to change.

• Expolinc Roll Up Classic: Expolinc’s flagship retractable banner stand, available in multiple widths with a broad base and easily changeable graphics.
• Expolinc Roll Up Compact 33 and Roll Up Compact 39: Lightweight retractable stands with a telescopic pole and adjustable height from 63″ to 87″, in 33″ and 39″ widths. They are ideal for lobbies, conferences, and events where ceiling heights vary.

Browse more options in our retractable banner stands collection.

Expolinc Classic Frame and Light Frame Backwalls

For a backwall or freestanding graphic, Expolinc offers two frame families built on the same lightweight aluminum platform:

• Expolinc Classic Frame: An elegant, tool-free backwall with stretch fabric SEG graphics. It is a non-illuminated option that keeps your booth looking crisp and modern.
• Expolinc Light Frame: A premium LED backlit display with built-in lights and vibrant SEG fabric prints. It can be expanded into larger configurations as your booth grows.
• Expolinc Light Frame Mini: A compact, plug-and-play backlit display with CE and ETL certified electrical components. It is a great fit for tabletops, retail spaces, and smaller events.

If you want your graphics to glow from across the hall, explore our full range of backlit trade show displays.

Expolinc Counters and Cases

Counters give your team a place to greet visitors, store literature, and anchor the front of your booth. Expolinc has one of the most versatile counter lineups in the portable display world:

• Expolinc Classic Frame Counter: Measures 37.4″W x 38.9″H x 14″D, assembles tool-free with magnetic connectors, and includes an internal shelf with push-fit SEG graphics.
• Expolinc Light Frame Counter: A backlit counter that turns your welcome point into an illuminated brand statement.
• Expolinc Fold Out Counter: A portable, folding counter with pre-mounted SEG graphics. It is lightweight, quick to set up, and very stable.
• Expolinc Case & Counter: A rugged shipping case that converts into a trade show counter. Your display travels in it, then it becomes part of your booth.

See every option in our Expolinc counters and cases collection.

Complete Expolinc Booths

If you want everything in one package, Expolinc booth kits combine frames, counters, and graphics into a coordinated exhibit:

• Expolinc 10 x 10 Display Environment: A modular 10×10 exhibit that combines Light Frame and Classic Frame components with illuminated SEG graphics, integrated counters, a curved canopy, and monitor support, all with tool-free portable setup.
• Expolinc 8ft x 8ft Pop Up Magnetic Display: A Swedish-made magnetic pop up display that delivers a full backwall in a fast, compact format.

Looking for more 10×10 ideas? Browse our 10′ x 10′ trade show displays and 10×10 modular and hybrid displays.

Which Expolinc Display Is Right for You?

Building a Full Booth with Expolinc

One of the best things about Expolinc is how well the pieces work together. Here are three ways exhibitors build out their space:

1. The starter setup. Pair a Roll Up Classic with a Fold Out Counter for regional shows, job fairs, and conferences. It packs down small and sets up in minutes.
2. The standout inline booth. Use a Light Frame backwall with a Light Frame Counter for a fully illuminated 10×10. Add a custom table cover if you need extra workspace.
3. The all-in-one package. Choose the 10 x 10 Display Environment when you want backlit graphics, storage, a canopy, and a monitor in one coordinated exhibit.

Because Expolinc hardware is built to be reused, many exhibitors start with one piece and add to it over time. Our team can help you plan a booth that scales from a 10×10 to a 10×20 as your trade show program grows. Learn more about our trade show services.

Expolinc Displays FAQ

Get a Quote on Expolinc Displays

Ready to see what Expolinc can do for your next show? Tell us about your booth size, event dates, and goals, and we will recommend the right Expolinc setup for your space and budget. Request a quote or call us at 833-257-6278.