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How to Increase Your Exhibit Booth Attendance

January 14th, 2018

Increase Exhibit Booth Attendance

The marketing value of exhibiting at trade shows relies heavily on attracting as many exhibit booth visitors as possible. Event marketing teams can still rely on trends like backlit displays, promotional items, and email campaigns to boost attendance. However, implementing a few new strategies in 2018 could pay off in increased foot traffic at your company’s trade show booth!

Provide Free Transportation With UberEvents

 

UberEvents for Trade Shows

UberEvents allows event organizers and exhibitors to purchase prepaid rides for show attendees. Incentivize your clients and interested prospects that are making an effort to visit your trade show booth space by helping them save on transportation. UberEvents makes it easy to create reserved rides for event guests by generating a free ride code. Exhibitors can set-up one code for all selected guests, or individual ride codes that are specific to individual exhibition attendees. The codes can be programmed to only allow free transportation to and from the event or trade show. Providing your visiting clients and prospects with free, scheduled transportation is a new, unique trade show marketing strategy available to companies in 2018 that will help increase guest attendance, as well as improve overall show experience and brand loyalty.

Utilize Virtual Reality Technology

 

Virtual Reality for Trade Shows

Virtual reality is constantly improving, and the technology is new enough to draw a crowd of curious trade show attendees. However, it offers more than just entertainment value. VR can save a company thousands of dollars on prototype production, instead programming their VR headsets to allow consumers to experience new products virtually. Virtual reality gives event marketers an opportunity never before available; the ability to take booth attendees out of the convention hall and transport them into another location. The possibilities are, quite literally, endless. Trade show guests can examine the handiwork of homebuilders, see a medical device at work inside a human body, or travel to exotic vacation destinations, all within a company’s trade show space.

Create a Unique Experience

 

Unique Experiences at Trade Shows

With so many innovative trade show products on the market, 2018 is the year to think outside the box for exhibit booth design. Trade show furniture of the past was either heavy and expensive, or cheap and uncomfortable. But now, exhibitors have the option of foam furniture with printable zip covers that are easy to transport and set-up! Design a space that booth visitors will want to hang out in, with couches and phone-charging coffee tables. A set-up like that is more inviting than the standard display wall and counter combo. Add unexpected small details, like plants or table lamps, to make your trade show booth memorable. Give your booth visitors a reason to stay, and they are more likely to learn and retain more information about your product or service.

Social Media Engagement Campaigns

 

Social Media for Trade Shows

Leading up to your trade show, begin interacting with your company’s social media followers on Twitter, Facebook, Instagram, etc. Many marketing teams make the mistake of only posting self-serving content. They should also be responding to and communicating with real consumers. Introduce a unique hashtag specific to your event for attendees. They can easily follow updates and conversations about what to expect from your exhibition booth from the hashtag. If used the right way, social media can be an inexpensive way to stir up interest for your next event. The more approachable a company’s brand online, the more approachable their booth staff! You can also encourage attendees to post about the event before, during, and after the trade show by introducing a social media contest or giveaway.

It’s important for trade show marketing teams to continually revamp their tactics, keeping existing and potential clients both interested, and invested, in their brand. What new concepts will you be integrating into your exhibit booth plans in 2018?

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