Help Protect Your E-commerce Business From Chargeback Fraud

November 14th, 2017 Comments off

Fraudulent chargeback claims have unfortunately become an occasional cost of doing business online in recent years. Large e-commerce corporations have started to factor these unethical claims into yearly costs similar to the way brick-and-mortar stores account for the possibility of theft (also known as “shrink”) while budget forecasting. However, business owners with smaller operations can be devastated by chargeback fraud. Dishonest customers can essentially capitalize on the support of their credit card provider in order to steal thousands.

The sheer amount of money wrongfully stolen from business entities through “friendly fraud”, is shocking. The e-commerce sector is the easiest target, and therefore hit the hardest. In 2016, $4.2 billion in revenue was lost due to unethical chargebacks. In fact, 71% of all credit card chargebacks filed in 2016 were classified as fraudulent e-commerce claims.

Avoid Consumer Friendly Fraud

 

Consumer Advocacy from Credit Card Companies

A major contributing factor to this growing scam is the advocacy from credit card companies in favor of their card-carrying customers. Credit companies freeze funds associated with the disputed transactions once a claim is filed. After the funds have been frozen, the retailers are given the opportunity to plead their case online. This includes submitting invoices, shipment tracking records, product photos, email communication with the buyer, and any additional evidence. However, the credit card companies have final say. The priority is to protect their customer, the cardholder, and not the independent merchant.

Correspondingly, this has created a devastatingly large window of opportunity for consumers to take advantage of e-commerce companies with little to no consequence. In fact, after the credit card provider decides in the buyer’s favor, the funds are returned to the unethical customer without ever requiring the buyer to send back the product that’s now officially unpaid for. It seems unfathomable, but at the end of the day the merchant often loses on both ends, the funds and merchandise that’s now fallen victim to what has been coined “Friendly Fraud”.

Repetition of Fraudulent Behavior

Upon discovering this friendly fraud loophole, consumers are highly likely to continue the behavior. Half of all cardholders that successfully commit chargeback fraud will do so again within a mere 90 days. This reality is putting online business owners in a difficult position financially. This results in deterring the growth of small businesses due to the unpredictable risk.

Even outstanding customer service doesn’t provide effective protection. A dismal 14% of customers attempt to communicate with sellers prior to filing a chargeback claim. Online transactions provide a veil for criminal activity, as customers can win a fraudulent claim without ever communicating with the seller. Unsurprisingly, 58% of consumers file their chargeback claims without ever contacting the merchant in question.

Understanding Reason Codes

When filing a claim, cardholders select from a list of reason codes that describe the type of chargeback. Over half of all claims are filed with the most general reason code, “Fraud/No Authorization”. This specific code can be interpreted in a variety of ways, ambiguously placing illicit practices onto the merchant that even the most meticulous documentation submission cannot disprove. The second and third most used reason codes, “Products or Services” and “Cancel Recurring Billing” respectively, reflect more specific transaction aspects that are more easily verified by both parties.

Preventing Chargeback Fraud

Friendly fraud can happen to any merchant, but there are steps to take to protect profits against this corrupt activity. First, sellers should develop an understanding of all possible reason codes. Then, accordingly, design business processes that avoid practices susceptible to chargeback fraud. Obtaining clear, official authorizations when finalizing orders and handling payment defends against any miscommunications on customer expectations.

In addition, merchants must focus on providing high quality customer service to address and remedy any issues swiftly and fairly. This includes ensuring consumers are aware of return and refund policies. Many times, consumers will call their bank or card company when they see an unfamiliar charge on their statement. Therefore, retailers are responsible for ensuring their company’s charge is accurately depicted on transaction statements to avoid any confusion. Lastly, e-commerce companies must be diligent in keeping detailed records to provide in the event of a fraudulent claim.

In the case of many credit card chargeback claims, the customer is not always right. When businesses are unprepared to dispute dishonest claims, they are often blindsided by “friendly fraud”. This unawareness can possibly result in the loss of hundreds or thousands of dollars in revenue. As more consumers become aware of the opportunity to scam businesses through friendly fraud it is essential for e-commerce business owners to remain diligent on protecting themselves on every transaction. We hope this IndyDisplays.com article and infographic will help spread the word about Friendly Fraud and helps educate e-commerce retailers so they are more equipped to prevent credit card chargebacks before they happen!

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Indy Displays Offers Eco-Friendly Display Booth Solutions

April 15th, 2017 Comments off

green display booth solutions

 

In 2014, around 25 billion dollars was spent on trade shows and corporate conferences. In the U.S., the industry is growing almost 4% each year, proving trade shows are still a vital part of marketing strategies. However, the expo industry norms give way to a great deal of waste every year, as well. Indianapolis trade show company, Indy Displays, is taking steps towards creating the standard of environmentally-conscious events, with a mission for a cleaner Earth. Now offering a variety of new sustainable eco-friendly display booth solutions, ranging from custom modular displays, built from recycled aluminum, fabric and wood, to wide selection of reusable trade show rental hardware. There are even eco-friendly trade show accessories, such as trade show counters and bamboo banner stands. The Indy Displays team hopes to make an impact on the future of trade shows and the habits of exhibitors.

eco friendly trade show display booth solutions

eSmart Eco-Friendly Recycled Booth Hardware

 

During his years of experience in the trade show industry, Indy Displays founder, Nathan Slavik, has developed a keen awareness of the unnecessary waste created at events. “Sustainable materials are an important component for my ecologically-conscious clients. As we offer more “green” products, we have more interest from marketing teams that want to lower their carbon footprint,” he says. “But, it’s also important that we spark awareness in customers that are not initially looking for Eco-Friendly Display Booth Solutions. If we inspire a company to simply print their brochures on recycled materials, it’s a step in the right direction.”

Many exhibition displays are large, made from non-recyclable materials, and discarded inappropriately after just one use. This creates a huge amount of waste that can build up collectively over the years. Adding eco-friendliness to the list of features for trade show displays seems be a hurdle for such an established industry. However, suppliers and exhibitors alike are focusing on offering options for their green-centric clients.

LED Backlit Eco Friendly Lightbox Display Booth

Eco Friendly LED Lightbox Displays


Indy Displays
is striving to play an active role in lowering Indiana’s waste footprints by providing high-end trade display products that are made from sustainable materials and significantly less harmful than other options. A majority of their clientele includes companies from the business district of Indianapolis. However, the efforts are not only affecting Indiana businesses, but also our nationwide client base!

Although modern display booth set-ups are built to last for frequent, long-term use, a shortcoming in the trade show world is the temporary nature of the events. The quest for novelty and differentiation often leads to a short life for exhibit booth designs and many businesses – especially large Fortune 500 companies – seek custom exhibits that are made-to-order and are not applicable for more than one event. The unfortunate reality is that these practices have led to a significant amount of waste.

However, the marketing team at Indy Displays has a clear goal to counter that excess by encouraging clients to choose displays that offer green value. Printing trade show graphics on recycled lightweight SEG fabric is the latest innovation within the industry, and the practice has many benefits over paper prints. HD dye sublimation stretch fabric prints made of recyclable, synthetic material, are easier to transport from location to location, and provide a more consistent modern display booth design. These benefits have eliminated the need for paper or heavy laminate printed trade show booth panels that had to be replaced much more often. Fabric printing has effectively lowered the amount of material used and the advance has helped make huge strides in the reduction of waste in the exhibition industry.

10' x 20' LED Backlit Lightbox Booth Display

Green LED Backlit Display Booth

 

In addition, it is a best practice to place an emphasis on reusability. Despite being the foundation of each exhibit, the structure of the display booth is often overlooked. A new line of Eco-Friendly LED Backlit Trade Show Display products offered by Indy Displays, utilize LED lighting technology and interchangeable SEG fabric graphic mural covers that can be used by exhibitors for years and reconfigured into a variety of exhibit stand sizes to fit the ever-changing design aspirations of expo designers.

The aluminum modular AGAM display frames made from recycled aluminum are detachable and stored in compact expo display cases, saving on both storage costs and packaging material volume. The lightweight nature of the LED Modular Lightbox Display ensures a lower carbon footprint, compared to that of heavier traditional frame models, during transportation. Despite being lightweight, the recycled aluminum frames are highly durable and long-lasting, extending the lifetime investment of the display booths. This is a very beneficial feature, as it allows exhibitors to use their trade show marketing kits in a variety of event locations.

 

10ft Eco Friendly LED Lightbox Display

10ft Eco-Friendly LED Lightbox Display

 

While there are many leading factors to the incidence of waste materials after an event, promoting best practices for sustainability standards in the industry is crucial in fostering an eco-friendly model for all trade shows and conventions. Visit IndyDisplays.com for more information on Eco-Friendly LED Lightbox Display Booths. CHAT LIVE while viewing our extensive offering of eco-friendly expo products, or call 317-565-2255 to speak live with an expo industry expert!

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Backlit Signage Display Trends for 2017

January 4th, 2017 Comments off

2017 Backlit Signage Trends

 

As the famous saying goes, “first impressions last”, and trade show marketing strategies focus on creating a significant first impression. Each year, evolving technology influences event display trends. In recent years, exhibitors have begun replacing traditional billboard-style advertising with digital products like touchscreens and virtual reality. However, backlit signage product innovations are influencing the majority of improvements exhibitors are making to their outdated booth designs. In 2017, backlit trade show displays are more accessible and affordable than ever before!

 

SEG lightbox sign trends 2017

 

Affordable LED  Light Box Displays

 

The most popular backlit signage products in exhibition booth design are LED light box display kits. LED edge-lighting provides ample graphic panel illumination for powerful, vibrant brand marketing. Trade show industry manufacturers are continuously releasing new LED products that are affordable for all trade show marketing budgets. Many portable displays featuring backlit light strip systems are made ready-to-ship, with all LED lights pre-installed along the inside of the aluminum display frames. Modular Edge-Lit Light Box Displays can be purchased as hardware only kits, or as complete “ready-to-exhibit” backlit signage display kits. These kits include custom-printed SEG fabric mural graphics and often qualify for FREE standard domestic UPS delivery. One of our best-selling LED modular products are frameless modular light box walls.

 

Backlit LED Lightbox Design Trend 2017

 

The sleek hardware, combined with seamless fabric SEG graphic murals, creates a frameless backlit wall that provides optimal graphic surface area. Modular display frames also have many user-friendly advantages compared to complicated, heavy, and outdated exhibit truss frames. Although truss structures are an effective solution in large arenas and at concerts to hold heavy stage equipment, they are not efficient for frequent transportation. Luckily for exhibitors with packed trade show schedules, modular backlit signage is much more manageable. It’s unlikely a trade show team needs to waste marketing dollars on heavy framework and out-of-style laminate panels.

 

LED Modular Backlit Displays

 

In addition to affordability, environmentally conscious companies have a variety of eco-friendly options with modern backlit signage. LED light box products require minimal energy to power and are made with recycled materials. The lightweight aluminum frames, will dramatically lower freight fuel consumption, as well as costs. Low-voltage LED lighting requires less electrical wattage than traditional lighting systems, such as fluorescent or halogen spot lighting. Backlit SEG fabric graphics are a green printing alternative to traditional printing on heavy substrates, such as sintra and styrene.

 

 

LED Backlit Hanging Sign 2017

 

 

SEG Backlit Fabric Pop-Up Displays

 

Pop-up trade show displays are ideal for exhibitors that desire a quick and easy set-up process. However, it wasn’t until recently that internal illumination and SEG fabrics were an option for the popular display style. In 2017, Indy Displays added the new display enhancement feature, LED ladder light panels. The ladder LED lighting system hangs in the center of pop-up displays, illuminating the display wall just like the modular LED systems with edge-lit frames. Channel frames are attached to the perimeter of the pop-up display and seamless SEG fabric mural can be installed.

 

Ladder panels eliminate any possible graphic shadowing problems, or “hot spotting”, by providing an ample amount of LED hanging strips that are enclosed by SEG fabric panels, leaving exhibitors with even better, brighter and more vibrant graphic color illumination than the industry has ever seen before! View our new Indy Displays exclusive SEG Hybrid LED Backlit Pop Up Display product line, currently the only backlit pop up display system in North America that features the ultra-premium LED ladder light panel graphic illumination! The user-friendly SEG fabric murals fold easily and pack into portable trade show cases with the frames. What makes our SEG Backlit Pop Up Booth so unique and exciting, is the affordable online pricing. Marketing teams with both large and small budgets now have the option to enhance their ordinary booth space with a our next generation backlit trade show booth!

 

SEG Hybrid Pop Up Display LED Ladder Panels

SEG Backlit Pop Up LED Ladder Light Panels

 

 

Unique & Custom Light Box Structures

 

Most modern aluminum modular booth designs include as much open walkable space as possible. However, recent larger booth space design trends include fully enclosed printed backlit ceiling panels that maximize branding space. Large, custom-built LED backlit structures produce vibrant imagery that’s  visible from hundreds of feet away. Indy Displays can fully customize large exhibit structures and semi customize our large modular trade show rental booth packages. modern exhibit layout design consisting of  can be found in even your standard 10′ x 10′ trade show booth.

 

20x20 Custom LED Lightbox Exhibit Design

20′ x 20′ Custom Modular LED Light Box Exhibit Design

 

 

For an exhibition floor “wow factor”, integrate our modular LED hanging signs into booth layouts. Most common light box hanging sign aluminum frame shapes include fully enclosed square cubes, circular frames and rectangular. LED illuminated graphics suspended fifteen feet in the air have become a unique niche branding strategy.

LED backlit sign banners are commonly placed in the front of an inline booth layout or near the island exhibit corner booth areas. Bright, eye-catching graphics placed near high traffic areas help attract attention from show attendees. Trade show traffic flow changes throughout the day and  marketing teams must understand attendee behavior to optimize ROI. For simple quick layout tweaks and display stand relocation, check out our cord free Lumos Wireless LED Rechargeable Light Towers! Lumos is a truly unique backlit stand that provides illumination without the headache of wire management. 

 

8ft Curved SEG Fabric Lightbox Display

8ft Curved Modular SEG Fabric Lightbox Display

 

Trade Show Backlit Signage Displays

 

This industry wide backlit signage trend has inspired many new branding strategies. For example, LED lighting has earned its place as a growing contemporary interior design trend. Designers incorporate custom modular graphic panels into front lobbies, conference rooms and hallways by using interior wall mounted LED light box display frames

Backlit Displays will continue to be one of the largest display booth design trends and an effective product branding strategy for both large and small expo marketing teams. With more innovative and affordable backlit trade show display options hitting the exhibition market each month, backlit trade show displays will soon move from being a marketing trend, to being a marketing staple.

 

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LED Backlit Displays – Top Exhibiting Trend 2 Years Strong

July 1st, 2016 Comments off
LED Backlit Display Design Trends

LED Backlit Display Design (10′ x 15′ corner booth)

 

LED Backlit Display Design Trends

 

It’s no surprise to us that backlit displays are continuing to out sell all other portable display products. Portable and Custom LED backlit displays are a growing exhibit design trend for young marketing entrepreneurs, tech startups and companies wanting eco-friendly “green” exhibition booth solutions. For companies interested in LED trade show lighting solutions, Indy Displays continues to grow the largest online catalog of affordable backlit exhibit solutions, that includes ultra-portable SEG backlit fabric pop up light box displays to fully custom designed modern modular LED backlit display booth design solutions. Our goal is to continue adding new portable backlit booth wall exhibiting packages for both purchase and rental, plus fully customized light box exhibit structures that include the latest HD printing and LED technology. LED Backlit Displays include seamless opaque SEG fabric graphic panels, premium LED edge-lit light strips or LED ladder light curtain panels for equal bright light illumination throughout the entire graphic light box graphic wall.

custom LED edgelit SEG enclosed light box exhibit

 

Additional LED backlit display system features include user-friendly modular aluminum frames, floating flat screen monitor mounts, floating shelves, optional double-sided backlit SEG graphics, seamless light box graphic wall mounted sign kits and convenient wheeled hard case shipping. Additional portable backlit exhibiting stands include light box pop up displays, wireless LED illuminated graphic tower stands, custom designed LED backlit fabric hanging sign structures and much more! Here’s a quick portable backlit display product list of the 4 most popular portable LED backlit trade trade displays, as of July 1st 2016!

 

modern edgelit SEG backlit exhibit walls

 

4. AGAM Eco-Friendly Hybrid LED Lightbox Displays. These increasingly popular green trade show displays, continue to catch our online shopper’s eyes, when browsing through our website while chatting live with our team. All eco-friendly modular backlit’s are very similar to our standard Custom Modular LED Light box Displays. We consider our “green” lightbox kits, to be Hybrid Booth Displays, with their eco-friendly components, and AGAM recyclable aluminum frames. Like our standard kits, AGAM eco-friendly display frames can reconfigure into larger backlit island exhibits or smaller version, such as a 10′ x 10′.

portable edgelit LED backlit display strips

 

Like most of our LED trade show light systems, the Eco System lights will last for many years, and consume a fraction of the electricity that standard trade show flood lights do. Simply connect the LED light strips with magnetic strips, that already come assembled on each strip and inside each vertical extrusion column.

 

custom LED lightbox display trends

3-Piece 12′ High Lightbox Wall 20×20 Booth (backside)

 

3. Burst Backlit Pop Up Displays. We have really enjoyed our industry partner Optima, and the quality Burst Backlit Booths they keep helping us produce at such a high level weekly. The Burst is a well known portable display brand-name, being it was one of the first tension fabric pop up displays in the industry, when it was introduced over 10 years ago.  The backlit version of the Burst, includes a large HD printed graphic on TriFab fabric (top quality fabric material used on all premium backlit trade show displays).

 

LED fabric SEG pop up lightbox display


Trifab
is heavier than the standard tension fabric material and more 0paque, preventing the displays’ frame hardware and light bars from being obviously visible. The pop up is finished with a seamless white back cover, that attaches securely with industrial strength hook velcro. The Backlit Burst is available as an 8′ x ’10 Flat Fabric Backlit, 8′ x 10′ Curved, 8′ x 8′ Flat or Curved as well. Indy Displays also offers a 5ft curved backlit table top version as well.

 

Burst Backlit Popup Display

Curved Backlit Popup w/ QuickShip Banner and Expand Case to Counter (10×10 booth)

 

2. Custom Modular LED Lightbox Displays. These backlit displays have been widely used for 3 to 4 years, but have absolutely exploded in the past 12 months. LED edge-lit SEG displays and other modern trade show displays, have a significant edge over their counterparts. Complicated Truss Systems and environmentally wasteful completely custom wood and laminate panels exhibits, are starting to get looked down upon as a waste of marketing dollars and more importantly leave behind a large carbon footprint. Ready to order in 5 or more stock frame sizes, bring a custom stylish feel back to your booth space, without overpaying a dated and overpriced large custom house.

New this year, Indy Displays now powders coat modular aluminum frames! Show up to your next event, exhibiting with LED trade show lighting that will be illuminating your TriFab graphic murals, finished with SEG technology, and matching LED lightbox pedestal counters to complete the fully modern exhibit space.

 

custom modular LED fabric SEG lightbox display

8’h x 20’w LED SEG Lightbox w/ Twist Portable Counters (lead time – 5 biz days)

 

1. Backlit Pliko Portable Light Box Display. The last two years have been record setting for the Pliko Light Box. Despite extremely poor marketing and dealer support from it’s supplier, The Pliko system stands on its own and sells its sell. Truly the only ultra-portable modular LED lightbox display, The Backlit Pliko Display offers the exhibitor both portability equal to our Burst Pop Up Display, combined with the same premium LED internal track lighting system, that always produces an even light distribution throughout the TriFab mural and preventing evening the slightest hot spotting. Pliko gives exhibitors truly the best of both worlds, and mostly likely why this LED sign wall has been flying off our shelf all your long!

 

Pliko Backlit LED Lightbox Display

Best-Selling Pliko 10′ LED Lightbox Portable Display Back Wall (rentals now available)

 

The Pliko edge-lit LED lights can last for a decade or more. Backlit Pliko Portable Light Box Displays are the most affordable and lightweight modular system available on the market and can be set up by a single person in 10 minutes. The portable aluminum frame can be assembled without tools and is ideal for the lone exhibitors or 2 sales reps. The Pliko will continue to grow it’s customer base. CHAT LIVE with an exhibit consultant today for more information on the Pliko Display and the latest product additions to our online backlit trade show display catalog!

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Go Wireless with Lumos Light Tower Displays

October 6th, 2015 Comments off


Lumos Wireless LED Light Tower Displays

 

Designed specifically for retail,  exhibition environments and showroom floors, the wireless Lumos light towers are an original concept in illuminated portable signage, providing the ability to attract attention combined with user friendly assembly and portability. With the ability to be completely wireless while illuminating interchangeable graphics, makes lumos light tower displays attractive to not only trade show exhibitors, but all marketers that appreciate convenience. Using the latest LED technology, including RGB color enhancements; the Lumos Light Tower Display offers true flexibility.

Lumos Wireless Capability Solves Common Electrical Booth Issues

An often neglected key to success in exhibiting, is to garner more visitors by drawing them in to your booth space, and then proceeding to mesmerize them with stellar promotional efforts. The only problem is it can take a great deal of time and resources to create displays and signage that mesmerize, without sacrificing simplicity and practicality. The Lumos Wireless Feature solves this issue. For this first time, exhibitors can utilize the power of LED backlit displays, without the headache of accessing and paying for power supply.

Lumos Light LED Graphics Illuminate Booth Spaces

The Lumos is essentially a round pillar-like structure with one long LED strip of vibrant light attached to an inner pole, lending their lighting capacities to create a bright and luminous effect. The Lumos Light Towers come in a fixed 12.4inch width and have heights ranging from 37.5” to 85.7”. A mini counter and midi double-tower are also available. Use a combination of light tower heights as shown below to create an illuminated booth display unmatched by your competition.

lumos light tower displays

These recharging LED portable sign stands feature portable low-profile circular hardware and internal LED “edge-lit” light strip graphic illumination. Wireless technology allows effortless backlit banner relocation within a booth floor space, retail store or anywhere that instant backlit brand promotion is desired. User-friendly hardware and eco-friendly LED lighting, are two reasons the sign and expo industry continue to see backlit signage trends growing at a rapid rate! LED brand illumination simply attracts more eyes and enhances the consumer experience.

As mentioned before, Lumos offers simple 1-person setup. First, place the inner pole in position by snapping the joints together. The second step involves graphic installation. The full color printed graphic film cover needs to be simply placed around the tower’s bottom base. Once the graphic panel is in place, easily secure it with the provided magnets. Then, enclose the light tower using the circular disc top cover and simply turn on the unit by either using the standard power cord connection or illuminate your Lumos LED tower wirelessly by turning on the pre-installed rechargeable battery! Once the low-voltage LED light strip illuminates, watch the tower instantly display vibrant and very bright illuminated graphics. An additional accessory that’s included with your LED tower display is the an RGB color-changing remote. The Lumos RGB remote provides a multicolor effect. See our RGB graphic cover illumination example below!

Lumos RGB multicolor light tower options

Lumos Light Tower Displays Integration

The classic yet contemporary design of the wireless LED sign towers mean that they are easy to blend into any style or theme for your trade show booth design or retail environment. Currently available in a matte white, the trade show tower display can be customized with creative artwork that is printed on a translucent glossy film that is held together by magnetic tape. Take advantage of the translucency of the artwork film and design graphics which have a play on the seeping light for an interesting effect. The addition of a heavy white base ensures that the tower is stable and anchored to the ground. Power wise, the Lumos has an AC adapter that comes with the set, but also has a built in 14-hour cycle rechargeable battery, making Lumos the only wireless graphic light tower on the market today. Within the wireless rechargeable Lumos tower hardware is a long LED center light strip that is strong enough to brighten the entire structure, producing 100% equal light distribution throughout the entire light box. Lumos light tower displays are geared mostly for indoor usage, and works best in after-dark events or venues with dim lighting.

In all aspects, the Lumos tower is a simple, fun and cost-effective way to add a little more sparkle to the overall look of a tradeshow space. If you are still in the planning stages or already have a booth set-up, why not try these lighting features are sure to grab the attention of people today?

Lumos Wireless LED Light Tower Displays

Visit IndyDisplays.com for more information on Lumos Light Towers along with a full catalog of the latest backlit trade show display designs and more. CHAT LIVE now or call 317-565-2255 to speak with an exhibit consultant today.

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5 Digital Trends for Trade Shows

August 18th, 2015 Comments off

Digital Trends for Trade Show Displays

The digital movement continues to have an enormous impact on outbound marketing strategies, including trade shows, events and conventions. Previously, exhibitors used to only concern themselves with strategies for face-to-face interaction. Technology has now given marketing professionals the ability to reach their target audience simultaneously, manage their exhibit display booth effectively, and measure the success of their expo marketing more accurately. Get in sync and modernize your trade show displays with these 5 digital trends for trade shows:

modernized trade show displays

Build Hype Online

Yes, the actual trade show booth design is the main draw, and there is no denying that building strong hype leading up to the event will create awareness and elevate the experience for attendees. Exhibitors now never fail to inform their target audience of their own participation through personalized email marketing, appropriate website banner advertising, traditional press releases and definitely through social media outlets. For B2B social media marketing, your top performing channels will usually be Linkedin and Twitter. However, Facebook and Instagram are now trending upwards as effective B2B marketing outlets with image and video marketing quickly becoming as equally important as blogging and other forms of traditional digital marketing. B2B promotional video marketing (as long as the content makes sense for your audience) has become very popular in the past 2 years. For a more extensive approach, exhibitors can tap into the resources of vendors who specialise in face-to-face marketing or undertake online marketing themselves through the convenient use of social media management suites.

Tech Accessories as Promotional Products

Door gifts for attendees are a staple in trade show marketing trends. The power of leaving attendees with functional mementos is widely recognised and utilised, and tech accessories seem like the perfect choice. It could be something as simple as a plastic cable winder or a power bank. The trick lies in finding the right product that fits the brand and message you want to bring across to the recipient. On the whole though, well-made modern tech products are seen as inherently valuable and useful by most, thus making them a viable choice.

Cell Phone Charging Stations/Kiosks

With cell phones come the constant need to keep them full of power at all times. Portable cell phone charging trade show kiosks have thus made a much needed emergence in the trade show repertoire. Attendees will heave a sigh of relief when a charging kiosk comes to the rescue just as their phone’s or tablet’s battery is running out. If your branding is all over the display booth kiosk, the attendee could positively associate your brand as a helpful and ever-ready one. They might even refer their friends or colleagues to your life-saving charging station, which in turn means more visitors to your exhibit. Cell phone charging stations are now available as portable kiosks, meeting tables and branded coffee tables.

Some aluminum and laminate modular kiosks can be utilized even in small booth spaces as an accessory combination to 10′ x 10′ Displays. Smart exhibitors understand the value of purchasing a portable display system that’s versatile and can seamlessly integrate into a standard display booth layout or can reconfigure or resize to create a fresh look for each exhibition. Modern versatility that modular expo hardware features, allows the exhibitor to easily setup a unique and engaging exhibit layout no matter the floor space size given to them.

Trade Show Cell Phone Charging Kiosk Table

Portable Cell Phone Charging Event Table

Custom Mobile Apps for Attendees

Another burgeoning trend brought about by cell phones are mobile apps built specifically for trade shows, expos and conventions, such as this customizable mobile event app from GuideBook. Exhibitors can provide event agendas, send push messages to and even gather live feedback from attendees on the trade show event. The versatility of mobile application programming means that the app can help you achieve specific targets and obtain the right information about your exhibit attendees. Apps are still considered a novelty, but can be an excellent way to engage and entertain your convention attendees.

Trade Show & Exhibitor Management Systems

Increasingly, trade show exhibit marketing managers have been searching for suitable I.T. systems that provide seamless exhibition management experiences. Currently, a host of event marketing, event management and lead retrieval solutions have emerged. Some notable providers of these Systems include CompuSystems, iLead and Pathable. These range from specialized one-function apps to multi-faceted systems that can raise efficiency and give helicopter views and information about the event, often in real-time.

Used the right way, these 5 tech trends can be powerful tools to interact and engage with attendees, sponsors and other stakeholders on a much deeper level. Give any one of these options a try for your next event or trade show and be prepared to see positive results!

trade show cell charging portable coffee table

Branded Trade Show Charging Coffee Table

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Booth Rental Is a Flexible Option

August 6th, 2015 Comments off

Indy Displays is more than happy to help our customers design and build their own trade show display booths complete with furniture, banners, and other peripherals. Some of our clients can meet their needs with simple, budget-friendly exhibitline displays while others want a top-of-the-line package with all the bells and whistles. However, what about clients whose needs change from one show to the next? We have the perfect solution in booth rental.

Renting your trade show booth gives you the flexibility to change your display by mixing and matching pieces for each show you do. Moreover, if you are an organization that only does a few shows a year, renting can save you money by not requiring an upfront investment in equipment that could cost thousands of dollars. Renting frees up cash that can be used in other ways.

exhibitline displays

Unlimited Configuration Options

There is a lot to love about trade show booth rental, but the greatest benefit of all might be the unlimited configuration options you have. Maybe you want an expandable pop up display as the main focal point of your booth. On the other hand, perhaps you are looking at more focused exhibit line displays along with a podium, some furniture, and some stand-up exhibits. Indy Displays has hundreds of different pieces in our inventory that we can use to customize something unique for you.

All of our rentals can also be designed with customized graphics. In other words, you do not have to sacrifice the visual appeal of your brand in order to save money by renting. All custom graphics are printed and applied according to your exact specifications. No one will ever know you rented a booth from us if you do not tell them. Furthermore, your booth will be every bit as effective as the one next to you, without the investment commitment.

Purchasing Your Rental

We understand there may come a time when you decide to purchase your rental booth rather than continue to rent. That’s fine. Indy Displays will apply a certain portion of the rent you have paid to the purchase price of the unit. It is our goal to make renting and buying as easy for you as possible.

Why buy your rental booth from us? Some of our clients begin renting because they need the flexibility it offers. Later they find they are in a comfortable routine with a display package that does not require constant alterations. At that time, it might make more sense to invest in purchasing for better long-term value. Other clients may rent for the first few shows because they do not have the money to purchase. They purchase at a later date when they are in a stronger financial position.

We try to be as flexible and open as possible so that we can give our clients an extensive list of options. If your company is just beginning to get involved in trade shows, we encourage you to consider renting from Indy Displays instead of purchasing right away. Renting from us gives you an opportunity to take your time to experiment with different configurations to determine what works best for you. Should you decide to purchase in the future, we will make it as easy as we can.

As a company owner or manager, rental may not be what you are after. Indy Displays can still be your provider of choice. We have a complete inventory of display equipment for any need or budget. Whether you are looking for an exhibit line display that is affordable and portable or something more complex, we have what you need.

3 Tips for Successful Trade Show Exhibit Design

June 12th, 2015 Comments off

When you participate as an exhibitor at industry related trade shows, you quickly learn about both inbound and outbound brand marketing strategies. All of those smiling show attendees walking through the convention hall floor have no idea of the amount of creative time, manual labor and rental location space cost associated with each freshly branded display, promotional trade show giveaways and hand-picked knowledgeable staff. Expo marketing teams must go through the preparation process numerous times to be sure their staff and booth setup is 100% ready for day one first impressions. Leaving the most memorable customer experience through proper modern trade show exhibit design, professional interaction with show attendees, and even interactive digital signage kiosk displays, helps companies guarantee they beat out all competition within their industry niche!

 

 

 

10' x 20' LED Edgelit Modular Hardware SEG Graphic Package

 

 

 

Professional trade show marketing coordinators always cover their pre show planning basis. They know it only takes one user error during display setup that can throw a temporary wrench from staying on schedule, but if any needed last minute mistakes clearly caused by lack of trade show exhibit design knowledge. expedited trade show projects which you know it only takes one accident or booth space issue for something to go wrong with your backlit trade show displays or whichever display booth you choose to brand your products on.

trade show exhibit design

There’s no argument that pre-show preparation, display booth setup and dismantle are all hard work. There are times when everything goes smoothly, but attending a convention without any issues is more common than not. The veteran exhibitors know how much preplanning is involved in expo marketing and what they can do to mitigate as many problems as possible.

To that end, we have put together three tips for a successful trade show exhibit:

1. Get Comfortable with Target Time

Every vendor who signs up to display at a trade show is given a service manual upon acknowledgment of the registration. In the service manual is the ‘target time’ for the delivery of your display, equipment, and inventory. Get comfortable with that target time. Understand that a target time is not a guaranteed time for the delivery of your load. You may be starting your set-up later than you anticipated. Always anticipate unforeseen delays in shipments.

Convention hall coordinators do their best to schedule deliveries with efficiency in mind. Those vendors deepest into the hall’s interior will get their deliveries first; those on the periphery, closest to freight elevators and doors, will get their deliveries last. However, what if you are on the interior of the floor and your freight delivery has been delayed? Your life, and the lives of those vendors around you, will be made that much more difficult. There is nothing you can do about it. There’s also no need to stress.

2. Adopt the Mindset of Simplicity

Indy Displays puts together the most complex trade show booth displays for customers who really need them. Nevertheless, if you do not need to go complex, we urge you to adopt a mindset of simplicity. Why? Because simplicity saves you money at the trade show. Consider the difference between backlit trade show displays that already come pre-wired and with nothing more than a few light bulbs to screw in, as opposed to large and complicated displays that require on-site wiring and overhead rigging for lights.

Portable LED Trade Show Booth Lighting Technology

The cost for an show-provided labor needed to assemble displays will add to a company’s trade show costs. In addition, you will be at the mercy of show operators to provide you with the labor you need in a timely manner. Keeping things simple mitigates your need for extra labor and the headaches and costs that go with it. Try to keep your drayage costs as low as possible too.

3. Plan Ahead

Planning is a good idea for any project. However, in the arena trade show displays, planning is critical. Find out well in advance how much real space you will have. Find out whether electric service for your backlit trade show display will come from the floor or the ceiling. Your booth space location in the exhibition all is an important factor, as well. The more you know about exhibition hall layout, the more efficient  set-up and tear down will be. If Indy Displays can help you by creating a better trade show exhibit design, we would be happy to do so. Just get in touch by phone or over the website.

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Hanging Signs Are Ideal With Limited Floor Space

May 7th, 2015 Comments off

There’s no shortage of free-standing inline and island trade show booth designs these days.  Just within the past year, backlit trade show displays have become so popular that LED lighting can be integrated into almost any type of standard portable display line like the Xpressions SNAP! pop up displays to create lightbox and backlit graphics.  What else has really become popular at trade shows is multi-media.  Just a few years back it required a sturdy custom modular display system like the Exhibitline to mount LED screens, iPads, and other electronics.  Nowadays mounting multi-media devices to a backwall display is almost as common as adding basic halogen lights to a display.  You can now add monitors and tablets to traditional pop up displays, tension fabric displays, portable kiosks, and even a few retractable banner stand systems.

Hanging Signs Are Ideal When Space Is Limited

But what happens if you’re a manufacturing company with large machinery you want to demo that will take up a large portion of your booth space?  In most cases like this, you are left with little or no room for fancy free-standing multi-media trade show displays.  The simple yet highly effective solution to this problem is a traditional Hanging Sign.  For example, our client Harrell’s Car Wash Systems, recently exhibited in Las Vegas to launch the industry’s first motorcycle car washing machine.  This exciting new product was very well received but as you can imagine, the washing machine demo took up a large portion of their 20ft x 20ft island booth space.  What was Harrell’s solution?  They decided a circular hanging sign with a few Expand Graphic PodiumCase counter displays on the exhibit floor would be the perfect layout.  The image below shows you how Harrell’s booth came together.  In many cases, using hanging signs when there is limited floor space, like in this situation, gives an exhibitor the most exposure and allows them to keep their booth layout open and inviting for show attendees.

Hanging Signs Are Ideal With Limited Floor Space

Check out all of Indy Displays Hanging Sign Shapes & Sizes.  For questions about pricing, turnaround time, or custom hanging sign shapes, contact us direct at 317-565-2255 or CHAT LIVE now with the link below.

Why to Purchase Xpressions 3D Portable Pop Up Displays

February 17th, 2015 Comments off

Xpressions 3D Portable Pop Up Displays Offer Versatile Exhibition Solutions

With a wide array of portable modular features and visually striking HD printed dye sublimation fabric graphic panels, the Xpressions 3D Portable Pop Up Displays offers exhibitors a complete catalog of creative and customizable trade show booth design solutions for all portable trade show display needs.

Xpressions 3D Portable Pop Up Displays are the original, versatile, and dynamic flagship Xpressions Pop Up Display product line. The Xpressions SNAP is comprised of sturdy and lightweight aluminum supports intended for use with custom fabric skins. The components of the aluminum pop up frame are attached with strong magnets, and the folding accordion design enables quick and effortless pop-up assembly on location. The SNAP! includes a dozen integrated standard size frames and larger planes for integrated eye-catching tension fabric graphics. The graphic skins are interchangeable, and no tools are needed to remove skins for washing or changing them out when you update or create a new display design.  Also, the popup frame can be assembled in a multitude of different 3D designs, depending on the size and shape of the desired trade show display layout. This makes the Xpressions SNAP! design perfect for use in a wide variety of settings and uses, including merchandise displays, marketing communications, expo booths, exhibitions, special events, sales meetings, product introductions, conferences, and trade shows. No matter what design you choose, the Xpressions SNAP! will enable you to present a polished and sleek image.

Xpressions 10' SNAP! Pop Up Display

 

The Xpressions Connex Portable Display Line, available in 10 foot and 20 foot varieties, are spin-offs of the basic SNAP! system. Connex is a 3D fabric pop up graphic wall that is modular and versatile with shelving insert options, monitor screen attachment and frame attachment clips that allow multiple 3D sign display walls. The shelves are especially useful for displaying prototypes, merchandise, samples, or even giveaways.

 

xpressions connex pop up display system

 

Xpressions 3D Portable Pop Up Displays also offer the option to print your logo and brand images on sheer see-through fabric skins for an additional modern 3D graphic layered look. These stretch pop ups that feature solid fabric graphics panels with sheer print overlays; provide depth and make font, logos and images pop for maximum visual impact. The 3D Xpressions sheer printed stretch display panels are ideal for featuring artistic patterns or texture designs that provide an enhanced 3D branding effect, like water droplets or snow flakes.

Xpressions Salesmate Table Top Displays

The Xpressions SalesMate is the “mini” table top display option in the Xpressions 3D portable pop up display product line. Like the Xpressions SNAP! frames, the smaller SalesMate is a versatile and dynamic product for sales presentations and HR recruitment fairs, that’s lightweight and compact enough to fit inside most professional briefcases and hand bags. In fact, the 3D SalesMate table display is even smaller and more portable than table top banner stand displays, and is intended to be displayed at sitting eye level. Xpressions Salesmate portable presentation fabric displays provide maximum effect for a more modest price.

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Xpresssions Backlit 3D Pop Up Displays

Xpressions also offers backlit options for their portable trade show displays. By selecting add-on LED light box hardware kit, you can truly turn heads and attract extra attention from illuminating your brand with dye sublimation printed vibrant illuminated branding. Xpressions 3D LED light box graphic enhancements are installed directly on the aluminum pop up frame and can remain in place during booth breakdown and storage. However, the backlit graphic skins are best removed from the frame prior to breakdown to avoid unattractive wrinkles or creases. Because backlit displays require an electrical power sources for operation, the Xpressions 3D LED pop up system might not be suitable for all exhibition hall locations.

 

xpressions backlit fabric pop up display graphic skins

 

If you are looking for an exhibition solution to create 3D signage space, Xpressions 3D portable pop up displays are an ideal fit for many marketing teams. This creative 3D versatile trade show display also offers an innovative free-standing lightweight monitor stand kiosk package and attractive stretch fabric portable counters that also utilize the 3D design elements from the original Xpressions SNAP! system. Regardless of your trade show branding needs, the Xpressions line surely offers a booth layout integration solution that will meet your exhibiting standards.  Chat online now with one of our Exhibit Consultants for more information and pricing.