10 Awesome Cannabis Business Conferences for Entrepreneurs

September 13th, 2018 Comments off

Cannabis Business Conferences for Entrepreneurs

With marijuana becoming legal in more and more places, it has become a very big business. Cannabis business conferences have sprung up all around the world to help people improve their sales, find new products and have a great time networking with others in the industry. But with so many new conferences, how do you know which ones are worth attending and which would just be a waste of your money, time and energy? Almost all conferences offer something of value if you’re on the lookout for the opportunities, but you can improve your chances of getting a lot out of the experience by checking out the ten best marijuana industry conferences for entrepreneurs.

MJBizCon

The Marijuana Business Conference Expo, better known as MJBizCon, is the most established conference of its kind. It is also one of the largest marijuana business conferences, so it is sure to have something you’re looking for. It happens several times throughout the year in different fun locations including Las Vegas and New Orleans. If you want to make sure to attend a cannabis business conference that other people have heard of and hold in high regard, then this is definitely one to keep on your radar.

MJBIZCON - Cannabis Business Conferences

NCIA Cannabis Business Summit and Expo

The National Cannabis Industry Association is the only trade association for the marijuana business, so it makes sense to follow what they are doing. One of the things they do is host this business expo. Over the past five years, this award-winning expo has proven that it will always cover a diverse range of topics to help both newbies and those who are well-established in the marijuana sales industry. You can get a broad overview of the industry or focus on speakers that appeal to exactly your current needs for information.

California Cannabis Business Conference

The NCIA is the national trade association, but there is also a state association, the California Cannabis Industry Association, serving the needs of the United States’ largest adult-use market. California made medical marijuana legal in the 20th century, so there is an entire history of knowledge in this state about the best practices of marijuana business sales. Learn from the best. 

The New West Summit

With so many cannabis business conferences happening all of the time, great ones will work hard to stand out with something different to offer. The New West Summit emphasizes the tech aspect of the marijuana business. If you want to attend a hackathon, learn about drones as a cannabis delivery service option or get help as a start-up, this Oakland, California conference should be on your calendar.

Cannabis Science Conference

Are you more interested in the science than the tech behind marijuana businesses? People who get excited to learn more about terpenoids, gene-assisted breeding and the relationship of marijuana to brain chemistry will definitely want to attend this innovative Portland conference. CSC was founded in 2016 by Joshua Crossney, the entrepreneur of medicinal marijuana in the United States. With over 3,000 show attendees and 150 booths of sponsors and exhibitors, this convention is considered the largest cannabis science exhibition in the world.  

Businesses and entrepreneurs involved in the growing side of the industry will particularly benefit from this conference. CSC offers a popular pre-show workshop called Canna Boot Camp. This all-day interactive workshop covers everything from marijuana cultivation, pre-processing, prep, analytical testing, THC extraction and manufacturing edibles. Industry professionals demonstrate technologies and techniques to share their personal experiences. This in-depth workshop gives entrepreneurs an understanding of the cannabis industry and the opportunity to network with cultivation experts. 

Cannabis Trade Show

NECANN

Many of the United States’ cannabis business conferences happen on the West Coast, but that doesn’t mean that East Coast sellers are left out in the cold. NECANN specializes in conferences held in Maine, Massachusetts, Rhode Island and other east coast states. The conferences in Maine and Rhode Island are especially popular, having been established over the past several years. People on the west coast or coming in from Canada may find new markets by attending this event.

CannaCon

This is the perfect place for people interested in learning business techniques and tips. Although all marijuana business conferences offer that information to some degree, CannaCon specializes in the business end of the business. There are conferences in Seattle, Detroit and Boston, so you can pick the one that’s closest to you or go further away to learn something new.

CannaCon

Indo Expo

This unique two-day conference has one day set aside just for B2B customers and a second for the general public. The B2B side of things really brings to light the important business aspects of the marijuana industry, and it is an especially great starting point for newcomer entrepreneurs that attend this conference. Exhibitors may like to attend the general public event to share their products and meet industry buyers. This expo has been hosted in San Francisco, Denver and Portland.

International Cannabis Business Conference

If you want to go to a great destination around the world – be that San Francisco or Berlin – to catch up on the latest in the marijuana business, then this is the perfect conference for you. This one specializes in bringing in well-known industry guest speakers such as cultural icon Henry Rollins.

ICBC

CanEx Jamaica

Who doesn’t want to enjoy a getaway to Jamaica? It’s even better when the trip is focused on the business of marijuana and you can write it off as a business expense on your taxes! This fun conference shouldn’t be overlooked, because it also offers a ton of great information in addition to the terrific Montego Bay location. CanEx is the premier Cannabis B2B conference in the Caribbean. Track sessions include information on finances, advocacy and women in the cannabis industry.

There is no wrong cannabis business conference to attend on this list. As an entrepreneur, consider what you need to get out of the face-to-face event and whether you’ll be able to visit your preferred trade show exhibitors. If you want to get specific information about science or tech or women in the industry, look for the events that specialize in those areas, but don’t discount larger exhibitions that likely also have speakers on those topics. If you want to share your products with a new market, consider going outside of your regional area and attending one of the big conferences on another coast.

Once you’ve booked your trip to any of these 10 awesome cannabis business conferences, prepare to have a great time. Go in with an open mind, excited about the opportunity to learn from your peers. This is a welcoming industry and one with huge opportunity for growth.

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Enhance Your Booth Space with Backlit Trade Show Displays

July 12th, 2018 Comments off

Enhance Trade Show Booth - Backlit Displays

Portable SEG fabric display booth systems have recently been popular amongst competing expo industry manufacturers. Once a manufacturer launches a newly-engineered product line, other suppliers within the industry are beginning to replicate the design and functionality within a few months. This situation is making it difficult for many exhibitors to purchase a truly unique display booth. Unless an exhibiting company incorporates full custom fabrication into a new booth design project, small to medium size exhibitors will find it difficult to create a perfect eye-catching trade show display that’s within budget.. However, recent advancements in LED lighting and SEG fabric technologies are being incorporated into standard display systems, making portable backlit trade show displays now the most sought-after booth enhancement option available in the exhibition industry.

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backlit trade show display

Backlit Trade Show Displays

Backlit Displays are the ideal modern exhibitor branding solution for standard inline booth spaces and larger island exhibit booths. Exhibitors can combine multiple double-sided LED modular light box SEG fabric booth walls (example shown above). In addition, display booth designers are integrating LED backlit structures into various layout configurations that include flat backlit circular hanging disc signs, large 12′ to 16′ tall square and circular LED graphic light towers, free-standing portable LED backlit graphic counters and new LED illuminated – elevated event flooring. Furthermore, apart from its ability to enhance marketing booths, Backlit Trade Show Displays are becoming increasingly popular in the commercial sign industry. In retail markets, Outdoor LED signage and interactive LED digital signage are becoming common branding options in commercialreal estate, retail market and hugebranding facilities like museums, airports and big outdoor venues.

 

custom backlit display

Portable backlit displays have recently been the rave of the moment in trade show booth designs. Thisis markedby a sharp drop in the price of the modern LED technology, where LED trade show backlighting has witnessedwidespread attention in the past two years. Illuminateddye sublimation graphics printed on premium opaque fabric materials like our premium “TriFab”, which significantly enhances the image and colorquality through modern ‘High Definition’ large format printing or HD dye sublimation quality printing. Also, a plummet in the wholesale price has been the primary reason behind the recent emergence of backlit trade show displays.

Backlit Display Lightbox

Want to grab the audience’s attention when they walk by your booth space?  Placing a 4’w x 8’h Modular edge-lit LED light box stand in the front of your promotional floor space will do the trick!  Use these displays in an inline booth space or in the front corners of an island booth space.  The modular LED light box displays are available in six different standard frame sizes with a single sided graphic or double sided graphics.  If one of these four standard sizes doesn’t work for your booth, let us build a completely custom size.  Floating seamless SEG fabric graphic monitor mounts, quick attaching brochure holders and floating light box display product shelving that instantly attaches to the modular frame using magnet connection, are just a few standard backlit display stand accessory enhancements that Indy Displays keeps stocked and ready for expedited delivery!

Backlit Table Top Display Enhancement Options

Indy Displays top-selling portable backlit exhibit wall is the brand-name Pliko modular LED “edge-lit” fabric light box display. This tool-less assembling modular 10’ x 10’ SEG backlit fabric wall, is one of the few portable exhibit solutions that can easily be setup and dismantled by one user, making it the easiest custom modular LED light box display to manage available on the market. The creatively engineered Pilko black powder coated aluminum free-standing single-sided or double-sided SEG graphic display frame, simply packs down in 1-flatpack wheeled hard case that can be affordable shipped standard UPS or Fedex Ground, making Pliko the lightest and most minimalistic LED edge-lit backlit display stand in North America.

Indy Displays’ modern LED backlit display solutions create stunning SEG stretch fabric graphic mural illumination, without graphic hot-spotting or fabric panel wrinkling. The term “hot-spotting” refers to internal light shadows visible from the front side, which are created by poorly configured internal light box hardware or uneven light distribution. These issues are commonly seen on cheaper low-cost backlit display alternatives that include direct ink jet printing on the topside of thin fabric materials and improper light bar hanging or LED light strip placement.

The Pilko ultra-portable LED edge-lit light box free-standing sign wall remains one of our top-performing backlit trade show display. However, the emergence of the hybrid SEG fabric backlit pop up display (released in late 2017) has quickly become our #1 low-cost alternative to the well-known brand-name Pliko light box display. Unlike Pilko, the Hybrid SEG backlit pop-updisplay promises an even more portable and user-friendly booth setup and dismantle. The new SEG backlit pop up display system is a hybrid spinoff system of the traditional Burst tension fabric backlit display, except with much better graphic attachment components, 100% wrinkle free SEG fabric panels and sustainability. This hybrid frames can be reused by exhibitors for years and can also reconfigure into large backlit display stands and different SEG light box booth wall structures.

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Up until 2017, our top-selling backlit trade show displays were the Pliko ultra-portable LED edge-lit light box display and the traditional Burst fabric backlit pop up displays. However, this year the Indy Displays innovative team added the new hybrid SEG backlit pop up display product line. Unlike our long time best-selling Burst backlit pop up display system, the new NEXT! SEG hybrid backlit pop up display and our next generation LED illuminated SEG modular pop up system offer simple user-friendly setup similar to the Burst display, plus an all new hybrid light box frame configuration! Now enjoy light box brand and logo illumination with your portable backlit pop up system without the worries of possible fabric graphic wrinkling (common fabric display issue that occurs after the user doesn’t properly repackage the display kit).

SEG Hybrid LED Pop Up Backlit Display

Backlit SEG Hybrid Pop Up Displays

combine the seamless wrinkle resistant SEG finishing technology with a unique pop up display that offers an all new and ‘next generation’ portable LED light box exhibit booth solution. Also, apart from the wrinkle-resistant fabric sign graphic panels, the SEG pop up systems also come in modular booth resize options that were up until this point only available for aluminumdisplay hardware. Now, you can easily increase the size of your pop-up stand from 8’ x 10’ light wallto a bigger 8’ x 20’ portable SEG light box booth wall by easily adding an extra pop up frame, SEG graphic bars and extra light bars.

Portable LED Pop Up Backlit Display Enhancement


Light Box Backlit 3D Cube Structures

has quickly become a popular backlit signage system for innovative exhibiting teams and commercial interior designers. This Graphic Cube features a lightweight modular aluminum frame, SEG fabric graphic panels and internal LED lighting on all sides. The 3D backlit graphic structure may also be used as floor standing cubes – commonly used as a 3-unit floor stack display – and can be suspended from a convenient ceiling height and used as a hanging light box sign.

This modern state-of-the-art illuminating graphic structure is available in standard frames and can easily be customized to meet any display booth fabrication requests. Also, the Backlit LED graphic cube setup and breakdown is user-friendly and very similar to standard custom modular light box display kits. Printed graphics are brilliant and rich thanks to the latest HD dye sublimation output technology that reveals a rich saturated color when illuminated. Each SEG fabric panel is stretched using a silicone edged strip attachment that makes for a wrinkle-free and stunning 3D illuminated signage structure.

Process of Designing A Custom Backlit Display

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Drone Technology for Trade Show Marketing

March 18th, 2018 Comments off

trade show drones

When you have a trade show display, you need to make every square inch count, because you don’t get that many of them. Ten feet by ten feet, that’s all you get. Possibly twenty by twenty feet, if your company is willing to shell out the big booth space rental bucks. In a sea of trade show displays, it can be a struggle to stand out and get noticed by prospects, especially when your brand is only visible inside a limited floor space.


If business professionals want to really stand out, they can’t simply adjust one or two things here and there, they need to reframe how they approach common problems. So, what if, instead of a mere hundred square feet, you had access to the whole showroom? That is exactly the kind of capability drones provide you at a trade show. When the ground is full, look to the air. Trade Show Drones provide a unique way of overcoming space limitations, as well as shattering the old way of doing things. Drones are unmanned arial gadgets that capture real-time views of conference meeting and convention hall space. 


Drone technology provide professionals with a new dynamic in treading the trade show waves. Drones provide unparalleled digital advertising opportunities, innovative access to customer data, and that special “wow” factor tech marketers are always chasing. Event drones can also help with exhibition hall logistical issues. How many times have you dealt with show services (union labor or show decorator) misplacing, losing or delaying your display booth delivery? Convention halls get extremely messy during show move-in dates. Aerial drones can be used to locate packages and trade show crates by searching aisles and storage areas. 

 

billboard drone display

Image sourced from TheDrive.Com

 

The uses for trade show drones at exhibitions, conferences and outdoor events are limited only by the the pilot’s imagination. The most straightforward use is creating a moving billboard advertisement. Instead of stationary free-standing signage at the booth, exhibitors are using pairs of drones to fly billboards through the convention hall, taking the advertising to their customers. Since humans are normally drawn to movement, and drones are new enough to still be a novelty, this is a great way to grab eyes. While there are prototypes for digital billboards retailing for upwards of $20,000, drones can modernize traditional printed banners for a much more reasonable cost.


Exhibition drones also provide marketers an exciting new way of garnering consumer and prospect data. Drones are already being put to use by municipal authorities for crowd monitoring and control, and marketers should take notice. Gone are the days of roaming the convention hall floor guesstimating the size of competitor crowds and intuiting what is working and what isn’t. In mere seconds, a drone can provide a real time, bird’s-eye view of a trade show audience. This innovative technology enables marketer to see exactly where the crowd is drawn and how long they linger within a particular location. Drone software provides an exceptional way to capture and analyze data about the quality of specific exhibiting campaign tactics. Using data analysis software tools, companies can turn previously qualitative, intuitive insights gleaned at trade shows into quantitative data and integrate it into their overall marketing strategy.

Trade Show Drones

Indoor Flying Trade Show Drone


Perhaps the most humanistic benefit to using drones as advertising tools is the fun factor they provide. Trade show drones are a unique novelty and really quite amusing. Marketers that invest in this technology now will get the infamous “early-mover” bonus. One does not have to be a marketing guru or “growth hacker” to imagine show displays making use of the interactive nature of drones.


Whether it is as simple as hovering it a few inches off the ground, or as monumental as virtually allowing participants to soar through the host city while standing within a
ten by ten foot booth space, drones foster attendee engagement. All of this interaction and attention, influences more visitors to engage with sales representatives.


There has never been a better time to bring trade show drones and other exhibition booth technology into your overall marketing plan. If properly integrated, trade shows are a great way to show customers, employees, and stakeholders how much energy and goodwill your company offers. When an innovative company makes strides to rise above the competition, it can create a valuable positive impression. Drone technology isn’t the end-all-be-all but with the right people and strategy in place, drones can take advertising campaigns to the next level. 

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10 Reasons to Serve Specialty Coffee At Your Next Event

March 4th, 2018 Comments off

Specialty Coffee for Corporate Events

 

One of the best ways to create a positive and memorable experience for attendees at your corporate events is to serve free freshly brewed quality coffee. In addition to giving attendees a welcome boost of energy in a mug, by properly brewing and serving the highest quality coffee, your guests feel value that creates a positive association with your event. Below are 10 reasons why you should forego the standard convention center snack fare and make free, Starbucks level premium coffee options part of your corporate catering plan.

 

#1 – Coffee Wakes Everyone Up

What better way to ensure an alert audience than a dose of morning caffeine? A five-star cup of coffee is something participants can enjoy, that will also help event attendees stay alert and energized on your agenda. 

 

#2 – Participants Don’t Need to Search for Coffee 

Tracking down refreshments in a massive exhibit hall can be a daunting task for weary conference attendees that have been on their feet for hours. Save event participants time and energy by hiring an external local vendor who uses a mobile cart to serve coffee to guests. Promote your vendor’s location with floor stand signs and announcements to make everyone aware of the free barista location!

 

#3 – Customized Service from a Barista 

There is a big difference between basic convention hall self-serve stations and a made-to-order cup of tasty transcendent coffee from a locally brewed supplier. Make your guests feel valued by hiring an experienced barista to serve your guests as if they were at your city’s top local coffeehouse. Creating ways to enhance guest experience will help solidify a positive vibe association with your event, conference or trade show. 

 

#4 – Control Service Schedule 

When serving the standard “prison coffee” commonly provided for free by convention halls and most conference centers, you are often at the mercy of their staff’s service schedule, and may not be able to provide coffee at all times. By hiring an external coffee vendor, you can dictate when and where all coffee is served.

 

#5 – Attendees Can Tell the Difference 

Seasoned coffee drinkers are familiar with enduring the low-grade coffee typically stocked by exhibit halls and convention centers. Not only will they be pleasantly surprised, but they will appreciate your efforts to accommodate their preferences.

 

#6 – Promote Your Brand 

A key benefit of enlisting the service of an external premium quality coffee vendor is the ability to use customized cups and promotional mugs to advertise your brand. In most cases, you can simply send a high-resolution copy of your logo to your preferred catering vendor, and they’ll manage the digital screen printing process. 

 

#7 – Create a Positive Impression of Your Events 

When you serve premium select coffee, your event will be remembered and reflected on by your guests, unlike typical corporate events that provide nothing of value to their guests year after year. Simple event planning innovations like professional top-shelf quality coffee services and other hospitality improvements, will create more positive experience’s for your guests and higher guest retention rates. Showing guests that your event hospitality team goes the extra mile, means attendees are likely to leave with a favorable opinion of your event.

 

#8 – Options for Non-Coffee Drinkers 

In contrast to standard options provided by exhibit halls and other corporate venues, mobile coffee baristas often also include hot chocolate and a handful of healthy tea options, in addition to their five star coffee selection. This is a welcome change for non-coffee drinking attendees who long for a fresh, hot beverage.

 

#9 – Better Dairy Selection 

The dairy (or non-dairy) selection that is served to accompany coffee is a critical part of the refreshment experience. By seeking the services of a professional local coffee vendor, you can typically choose from a wide variety of coffee additions, such as skim milk, half-and-half or soy milk.

 

#10 – Eliminate Hidden Costs 

The absence of any hidden costs is a key advantage of enlisting the services of an external coffee vendor. Top-notch external coffee vendors do not charge additional fees for extras, like flavored syrups or double shots, and offer an all-inclusive type of service.

 

Clearly, there are many reasons to bypass the low-quality exhibit hall fare in favor of premium coffee options. If you are an individual exhibitor and show coordinators are not offering better coffee, the above benefits still apply to show-site trade show marketing. Serving quality coffee will boost traffic to your own 10×10 trade show booth! Whether you are searching for a way to keep attendees focused on your presentation or simply want to create a positive experience for your guests to remember, utilizing great coffee is a superb solution. 

 

 

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How to Increase Your Exhibit Booth Attendance

January 14th, 2018 Comments off

Increase Exhibit Booth Attendance

The marketing value of exhibiting at trade shows relies heavily on attracting as many exhibit booth visitors as possible. Event marketing teams can still rely on trends like backlit displays, promotional items, and email campaigns to boost attendance. However, implementing a few new strategies in 2018 could pay off in increased foot traffic at your company’s trade show booth!

Provide Free Transportation With UberEvents

 

UberEvents for Trade Shows

UberEvents allows event organizers and exhibitors to purchase prepaid rides for show attendees. Incentivize your clients and interested prospects that are making an effort to visit your trade show booth space by helping them save on transportation. UberEvents makes it easy to create reserved rides for event guests by generating a free ride code. Exhibitors can set-up one code for all selected guests, or individual ride codes that are specific to individual exhibition attendees. The codes can be programmed to only allow free transportation to and from the event or trade show. Providing your visiting clients and prospects with free, scheduled transportation is a new, unique trade show marketing strategy available to companies in 2018 that will help increase guest attendance, as well as improve overall show experience and brand loyalty.

Utilize Virtual Reality Technology

 

Virtual Reality for Trade Shows

Virtual reality is constantly improving, and the technology is new enough to draw a crowd of curious trade show attendees. However, it offers more than just entertainment value. VR can save a company thousands of dollars on prototype production, instead programming their VR headsets to allow consumers to experience new products virtually. Virtual reality gives event marketers an opportunity never before available; the ability to take booth attendees out of the convention hall and transport them into another location. The possibilities are, quite literally, endless. Trade show guests can examine the handiwork of homebuilders, see a medical device at work inside a human body, or travel to exotic vacation destinations, all within a company’s trade show space.

Create a Unique Experience

 

Unique Experiences at Trade Shows

With so many innovative trade show products on the market, 2018 is the year to think outside the box for exhibit booth design. Trade show furniture of the past was either heavy and expensive, or cheap and uncomfortable. But now, exhibitors have the option of foam furniture with printable zip covers that are easy to transport and set-up! Design a space that booth visitors will want to hang out in, with couches and phone-charging coffee tables. A set-up like that is more inviting than the standard display wall and counter combo. Add unexpected small details, like plants or table lamps, to make your trade show booth memorable. Give your booth visitors a reason to stay, and they are more likely to learn and retain more information about your product or service.

Social Media Engagement Campaigns

 

Social Media for Trade Shows

Leading up to your trade show, begin interacting with your company’s social media followers on Twitter, Facebook, Instagram, etc. Many marketing teams make the mistake of only posting self-serving content. They should also be responding to and communicating with real consumers. Introduce a unique hashtag specific to your event for attendees. They can easily follow updates and conversations about what to expect from your exhibition booth from the hashtag. If used the right way, social media can be an inexpensive way to stir up interest for your next event. The more approachable a company’s brand online, the more approachable their booth staff! You can also encourage attendees to post about the event before, during, and after the trade show by introducing a social media contest or giveaway.

It’s important for trade show marketing teams to continually revamp their tactics, keeping existing and potential clients both interested, and invested, in their brand. What new concepts will you be integrating into your exhibit booth plans in 2018?

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Exhibition Stand Design Guide

December 6th, 2017 Comments off

Exhibitions are an excellent way to promote a company’s brand and services. A display’s graphic design will be the first branded item trade show guests see while walking the convention hall floor. When planning for a trade show, marketing teams must place a priority on instantly drawing attention on the show floor and building interest around their brands. A well-designed booth should be simplistic and clean, but also unique and creative. Talented graphic designers understand that less is good. Trade show signage walls resemble free-standing billboard stands. Like traditional billboard marketing campaigns, brand marketers should create booth design layouts that tell a story without words.


Fundamentals of Effective Trade Show Booth Design

 

Show off your brand

Your booth must boldly display your company name and brand. Customers cannot walk away from your booth not knowing who you are and what goods and services you provide.

Grab a hold of your audience

Know your audience and develop a campaign to grab their attention with eye-catching pictures and video to engage them.

Lead visitors to your exhibit

Don’t rely solely on face-to-face interaction for educating visitors, since not all visitors will have an opportunity to speak with sales staff. The products need to be prominently featured and visitors should be able to find answers to their questions easily.

Define your goals

Firthermore, the design of a trade show booth should make it clear why a company has chosen to advertise to a specific audience. Whether it is to launch a new product or cultivate new clients, visitors appreciate a transparent and pleasant experience with show staff.

Branded Trade Show Giveaways

Most of all, promotional products that are popular with the expo audience can help increase repeat orders from your customers up to 16%. While most people think of promotional trade show giveaway items as pens, water bottles, and key chains, they can be a wide variety of unique items. A few suggestions from the Indy Displays team are virtual reality glasses, sunglasses, luggage totes, antibacterial travel packs, LED keychain lights, bottle openers, smartphone cases and well-fitting quality shirts. Customers that receive creative useful giveaway products as personal gifts are much more likely to refer others to your company, compared to those who don’t have a tangible reminder.


Trade Show Booth First Impressions

 

  • Brand imagery affects consumer opinion. Therefore, it is one thing that should never be left to chance in planning. Most of all, make your display booth graphic murals stand out.
  • The display booth layout and visual branding will reflect upon your business and exhibitor staff. Therefore, an exhibit staff with a sloppy appearance and dated exhibition stand design will make your company look less desirable to prospective leads.
  • According to the famous 3-second rule, your booth design needs to engage and attract passers-by traffic in under 3 seconds. Otherwise, they’ll quickly turn their attention to another company highlighting their brand properly and staffing the booth space with knowledgeable marketers.
  • Make sure the design theme and booth structure properly represents industry, brand, and company mission.
  • Know your target consumer demographics and develop a promotional campaign that caters to them and creates organic interaction.

 


Importance of Booth Space

 

The convention floor location of a trade show display is important, no matter what size the event venue. In addition, your company must refrain from employing an incompetent event team. It’s important to book early and secure an available premium space. Because spaces with high foot traffic go quickly, timing is of the essence, regardless of  common excuses made for last minute decision making.

Consider LED modular edge-lit light box display solutions to turn your booth design into an eco-friendly backlit trade show wall that requires far less electrical power. Custom modular displays are also reusable / resizable hardware systems, as a result offering companies versatility and unique ways to save on high shipping and drayage fees. Exhibitors looking to purchase a completely eco-friendly “green” exhibit solution, have the option to select recycled fabric and trade show LED lights that produce optimal HD quality printed images and colors illuminated by next generation light technology with up to 50,000 hours of shelf life!

 

Exhibition Stand Design Guide Blog

 

The advantages of occupying an island booth open space are worth the additional investment. Island exhibit floor spaces are located in the middle of the convention hall floor, making island booth rental locations the busiest areas on the exhibit floor for guest attendee foot traffic. As a result, island exhibit structures provide visibility and booth access from all 4 isle facing sides. Unlike standard inline exhibit spaces, open island center floor rental spaces typically do not have height trade show display stand height restrictions. Therefore, this allows exhibitors the opportunity to utilize additional graphic branding space  unavailable to their inline exhibiting competitors.

 


Booth Etiquette Tips

 

Dynamic exhibition stand design is essential for attracting visitors and trade show staff members are the ultimate company representatives. As a result, exhibitor staffs should always demonstrate the following professional characteristics:

  1. Respect for the company and its mission
  2. Genuine product interest
  3. Extensive knowledge of company, services and products
  4. Effective marketing campaign execution
  5. Professional appearance (very important)
  6. Hospitality and customer service
  7. Gracious attitude and empathy

 


Exhibition Booth Interactive Technology Strategies

 

Incorporating interactive trade show booth technology into exhibition design has become a growing trend in recent years. The past ten years have given way to such rapid advancements, hence trade show marketing teams must adapt to a technology-obsessed consumer market. Consequently, here are 5 excellent ways to engage potential clients using modern tech strategies:

  • Gamification: The excitement of games and contests create memorable group experiences. The entertainment can be competitive, like industry related trivia or video games. However, they can also be passive, such as a traditional prize wheel.
  • Interactive Storytellers: 3-D storytelling applications on free-standing monitor kiosks or handheld tablets allow companies to create customized buyer journeys and branding assets.
  • Virtual Reality: Augmented reality delivers endless education possibilities, as companies can deliver experiences to visitors that they would otherwise never have the chance to experience in a trade show setting.
  • Apps: Smartphone applications take advantage of the fact that every single trade show attendee has the technology in their pocket. In addition, apps can be used to track visitor behavior, gather contact information, or compile social media attention.
  • 3-D Printing: Custom concepts can become a reality quickly and inexpensively with 3-D printing machinery.

 

Resources;

  • http://www.trade-show-advisor.com/trade-show-booth-design-fundamentals.html
  • http://www.trade-show-advisor.com/trade-show-exhibit-design.html
  • https://www.thebalance.com/the-basic-trade-show-booth-etiquette-rules-for-staff-1223791
  • https://www.linkedin.com/pulse/promotional-productsgetting-best-roi-heather-rykowski/

 

 

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6 Exhibition Booth Boosters for 2018

November 18th, 2017 Comments off

It’s that time of year when exhibit marketing teams are starting to plan and budget for 2018.  Whether this means a complete overhaul of display inventory or updating elements, event teams should consider eye-catching innovative products that will grab attendees’ attention. Below are some of the best ways that companies can update their trade show booth in 2018!

Exhibition Booth Trends

Digital Signage

Digital signage offers companies the ability to create an interactive experience at trade shows. Not only will brand messaging come to life, but digital signage allows customization, such as touch screen displays, video capabilities and the ability to utilize QR codes. These capabilities provide an opportunity for marketing teams to seamlessly integrate data collection into a trade show booth design. The information gathered from attendees helps to better qualify warm leads for post-show follow-up. Companies can include videos showcasing how new products or prototypes work, making it easier for the audience to conceptualize innovations. Digital signage can also be utilized for in-office sales presentations between trade shows.

Backlit Displays and Accessories

Backlit displays and LED light accessories are proving to be a continuing exhibit design trend. LED illuminated portable displays provide a bright and inviting experience for attendees, compared to dark, drab non-backlit displays. Backlit accessories, such as light box counters and center towers, pair perfectly with backlit trade show displays for a cohesive exhibit style. With the correct usage of light, a company can illuminate certain aspects of their sign structure that will attract their target audiences. Not only does backlighting take display graphics to the next level, it also makes the brand’s imagery brighter and more recognizable. An excellent way of utilizing backlit displays is to highlight high resolution creative campaign images on a large scale. Large LED backlit sign walls create brand visibility from afar, attracting attention from every angle on the exhibition floor.

 

Backlit Tabletop Displays

Charging Stations

Charging stations are strategic trade show accessories that will attract traffic, while also keeping potential clients at a booth space for an extended period of time. They offer the audience a service that is in high demand at trade shows. While attendees wait for their phones to charge, the sales staff has the opportunity to engage in meaningful selling conversations. A short attention span is common at trade shows. Therefore, charging stations are paramount to retaining the interest of booth visitors. This provides a mutually beneficial relationship for both the company and the audience. Advertising event charging capability for iPhone users would perform well for a company that specializes in iPhone compatible technology and apps.

Furniture and Flooring

A great way to create a real-life experience for the audience is to implement lounge furniture and attractive expo flooring into a trade show booth.  If space allows, this can turn selling a product into creating relationships with customers that impact buying decisions. Creating a fun and welcoming environment for attendees also allows them to escape the madness of a trade show. Spaces can be created to align with the company’s brand and mood.  For example, a start-up technology company could create a mood of inspiration and innovation by including modern furniture in a clean and open space.  In contrast, a company specializing in outdoor technology equipment would provide a space that is warm and inviting by including wooden furniture and darker colors.

 

Trade Show Booth Furniture

Interactive Technology

Interactive technology can be extremely helpful in a trade show setting.  Not only can it keep the audience occupied if the staff is busy, but it also helps facilitate traffic flow to avoid a chance of awkwardness. Virtual reality is one great way of utilizing cutting-edge technology.  Virtual reality, whether presented as games or product demos, can virtually demonstrate a company’s product and allow the audience to walk away with a memorable experience. Plus, they add a fun element to an exhibit booth that will delight the audience. By including a virtual reality headset or game, a company can increase their booth traffic and become a more memorable.

 

Interactive Technology Kiosks

Social Media

While some of these trade show display ideas are trending in the industry, they will not be fleeting. In recent years, social media integration has been trending. But, it’s important to focus on the human aspect that trade shows and events offer. Social media fosters engagement with consumers when face-to-face communication isn’t possible, but exhibitions are the time to prioritize offline engagement. A good way to utilize social media is to create posts that drive the audience to your booth. For example, including location, photos, and even the possibility of awards for visiting your trade show space. These posts will entice the audience at the venue to come to the booth and check out the company.

Trade shows are about creating an experience for the audience and getting exposure for the company.  The audience should walk out of the trade show with a new vision and excitement for the companies they experienced. Whether the eye-catching element be a trendy SEG light box wall design, modern event booth furniture, or integrating trade show drone technology, these booth boosters for 2018 will attract the audience to the booth and create a successful trade show experience.

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Help Protect Your E-commerce Business From Chargeback Fraud

November 14th, 2017 Comments off

Fraudulent chargeback claims have unfortunately become an occasional cost of doing business online in recent years. Large e-commerce corporations have started to factor these unethical claims into yearly costs similar to the way brick-and-mortar stores account for the possibility of theft (also known as “shrink”) while budget forecasting. However, business owners with smaller operations can be devastated by chargeback fraud. Dishonest customers can essentially capitalize on the support of their credit card provider in order to steal thousands.

The sheer amount of money wrongfully stolen from business entities through “friendly fraud”, is shocking. The e-commerce sector is the easiest target, and therefore hit the hardest. In 2016, $4.2 billion in revenue was lost due to unethical chargebacks. In fact, 71% of all credit card chargebacks filed in 2016 were classified as fraudulent e-commerce claims.

Avoid Consumer Friendly Fraud

 

Consumer Advocacy from Credit Card Companies

A major contributing factor to this growing scam is the advocacy from credit card companies in favor of their card-carrying customers. Credit companies freeze funds associated with the disputed transactions once a claim is filed. After the funds have been frozen, the retailers are given the opportunity to plead their case online. This includes submitting invoices, shipment tracking records, product photos, email communication with the buyer, and any additional evidence. However, the credit card companies have final say. The priority is to protect their customer, the cardholder, and not the independent merchant.

Correspondingly, this has created a devastatingly large window of opportunity for consumers to take advantage of e-commerce companies with little to no consequence. In fact, after the credit card provider decides in the buyer’s favor, the funds are returned to the unethical customer without ever requiring the buyer to send back the product that’s now officially unpaid for. It seems unfathomable, but at the end of the day the merchant often loses on both ends, the funds and merchandise that’s now fallen victim to what has been coined “Friendly Fraud”.

Repetition of Fraudulent Behavior

Upon discovering this friendly fraud loophole, consumers are highly likely to continue the behavior. Half of all cardholders that successfully commit chargeback fraud will do so again within a mere 90 days. This reality is putting online business owners in a difficult position financially. This results in deterring the growth of small businesses due to the unpredictable risk.

Even outstanding customer service doesn’t provide effective protection. A dismal 14% of customers attempt to communicate with sellers prior to filing a chargeback claim. Online transactions provide a veil for criminal activity, as customers can win a fraudulent claim without ever communicating with the seller. Unsurprisingly, 58% of consumers file their chargeback claims without ever contacting the merchant in question.

Understanding Reason Codes

When filing a claim, cardholders select from a list of reason codes that describe the type of chargeback. Over half of all claims are filed with the most general reason code, “Fraud/No Authorization”. This specific code can be interpreted in a variety of ways, ambiguously placing illicit practices onto the merchant that even the most meticulous documentation submission cannot disprove. The second and third most used reason codes, “Products or Services” and “Cancel Recurring Billing” respectively, reflect more specific transaction aspects that are more easily verified by both parties.

Preventing Chargeback Fraud

Friendly fraud can happen to any merchant, but there are steps to take to protect profits against this corrupt activity. First, sellers should develop an understanding of all possible reason codes. Then, accordingly, design business processes that avoid practices susceptible to chargeback fraud. Obtaining clear, official authorizations when finalizing orders and handling payment defends against any miscommunications on customer expectations.

In addition, merchants must focus on providing high quality customer service to address and remedy any issues swiftly and fairly. This includes ensuring consumers are aware of return and refund policies. Many times, consumers will call their bank or card company when they see an unfamiliar charge on their statement. Therefore, retailers are responsible for ensuring their company’s charge is accurately depicted on transaction statements to avoid any confusion. Lastly, e-commerce companies must be diligent in keeping detailed records to provide in the event of a fraudulent claim.

In the case of many credit card chargeback claims, the customer is not always right. When businesses are unprepared to dispute dishonest claims, they are often blindsided by “friendly fraud”. This unawareness can possibly result in the loss of hundreds or thousands of dollars in revenue. As more consumers become aware of the opportunity to scam businesses through friendly fraud it is essential for e-commerce business owners to remain diligent on protecting themselves on every transaction. We hope this IndyDisplays.com article and infographic will help spread the word about Friendly Fraud and helps educate e-commerce retailers so they are more equipped to prevent credit card chargebacks before they happen!

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Indy Displays Offers Eco-Friendly Display Booth Solutions

April 15th, 2017 Comments off

green display booth solutions

 

In 2014, around 25 billion dollars was spent on trade shows and corporate conferences. In the U.S., the industry is growing almost 4% each year, proving trade shows are still a vital part of marketing strategies. However, the expo industry norms give way to a great deal of waste every year, as well. Indianapolis trade show company, Indy Displays, is taking steps towards creating the standard of environmentally-conscious events, with a mission for a cleaner Earth. Now offering a variety of new sustainable eco-friendly display booth solutions, ranging from custom modular displays, built from recycled aluminum, fabric and wood, to wide selection of reusable trade show rental hardware. There are even eco-friendly trade show accessories, such as trade show counters and bamboo banner stands. The Indy Displays team hopes to make an impact on the future of trade shows and the habits of exhibitors.

eco friendly trade show display booth solutions

eSmart Eco-Friendly Recycled Booth Hardware

 

During his years of experience in the trade show industry, Indy Displays founder, Nathan Slavik, has developed a keen awareness of the unnecessary waste created at events. “Sustainable materials are an important component for my ecologically-conscious clients. As we offer more “green” products, we have more interest from marketing teams that want to lower their carbon footprint,” he says. “But, it’s also important that we spark awareness in customers that are not initially looking for Eco-Friendly Display Booth Solutions. If we inspire a company to simply print their brochures on recycled materials, it’s a step in the right direction.”

Many exhibition displays are large, made from non-recyclable materials, and discarded inappropriately after just one use. This creates a huge amount of waste that can build up collectively over the years. Adding eco-friendliness to the list of features for trade show displays seems be a hurdle for such an established industry. However, suppliers and exhibitors alike are focusing on offering options for their green-centric clients.

LED Backlit Eco Friendly Lightbox Display Booth

Eco Friendly LED Lightbox Displays


Indy Displays
is striving to play an active role in lowering Indiana’s waste footprints by providing high-end trade display products that are made from sustainable materials and significantly less harmful than other options. A majority of their clientele includes companies from the business district of Indianapolis. However, the efforts are not only affecting Indiana businesses, but also our nationwide client base!

Although modern display booth set-ups are built to last for frequent, long-term use, a shortcoming in the trade show world is the temporary nature of the events. The quest for novelty and differentiation often leads to a short life for exhibit booth designs and many businesses – especially large Fortune 500 companies – seek custom exhibits that are made-to-order and are not applicable for more than one event. The unfortunate reality is that these practices have led to a significant amount of waste.

However, the marketing team at Indy Displays has a clear goal to counter that excess by encouraging clients to choose displays that offer green value. Printing trade show graphics on recycled lightweight SEG fabric is the latest innovation within the industry, and the practice has many benefits over paper prints. HD dye sublimation stretch fabric prints made of recyclable, synthetic material, are easier to transport from location to location, and provide a more consistent modern display booth design. These benefits have eliminated the need for paper or heavy laminate printed trade show booth panels that had to be replaced much more often. Fabric printing has effectively lowered the amount of material used and the advance has helped make huge strides in the reduction of waste in the exhibition industry.

10' x 20' LED Backlit Lightbox Booth Display

Green LED Backlit Display Booth

 

In addition, it is a best practice to place an emphasis on reusability. Despite being the foundation of each exhibit, the structure of the display booth is often overlooked. A new line of Eco-Friendly LED Backlit Trade Show Display products offered by Indy Displays, utilize LED lighting technology and interchangeable SEG fabric graphic mural covers that can be used by exhibitors for years and reconfigured into a variety of exhibit stand sizes to fit the ever-changing design aspirations of expo designers.

The aluminum modular AGAM display frames made from recycled aluminum are detachable and stored in compact expo display cases, saving on both storage costs and packaging material volume. The lightweight nature of the LED Modular Lightbox Display ensures a lower carbon footprint, compared to that of heavier traditional frame models, during transportation. Despite being lightweight, the recycled aluminum frames are highly durable and long-lasting, extending the lifetime investment of the display booths. This is a very beneficial feature, as it allows exhibitors to use their trade show marketing kits in a variety of event locations.

 

10ft Eco Friendly LED Lightbox Display

10ft Eco-Friendly LED Lightbox Display

 

While there are many leading factors to the incidence of waste materials after an event, promoting best practices for sustainability standards in the industry is crucial in fostering an eco-friendly model for all trade shows and conventions. Visit IndyDisplays.com for more information on Eco-Friendly LED Lightbox Display Booths. CHAT LIVE while viewing our extensive offering of eco-friendly expo products, or call 317-565-2255 to speak live with an expo industry expert!

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Backlit Signage Display Trends for 2017

January 4th, 2017 Comments off

2017 Backlit Signage Trends

 

As the famous saying goes, “first impressions last”, and trade show marketing strategies focus on creating a significant first impression. Each year, evolving technology influences event display trends. In recent years, exhibitors have begun replacing traditional billboard-style advertising with digital products like touchscreens and virtual reality. However, backlit signage product innovations are influencing the majority of improvements exhibitors are making to their outdated booth designs. In 2017, backlit trade show displays are more accessible and affordable than ever before!

 

SEG lightbox sign trends 2017

 

Affordable LED  Light Box Displays

 

The most popular backlit signage products in exhibition booth design are LED light box display kits. LED edge-lighting provides ample graphic panel illumination for powerful, vibrant brand marketing. Trade show industry manufacturers are continuously releasing new LED products that are affordable for all trade show marketing budgets. Many portable displays featuring backlit light strip systems are made ready-to-ship, with all LED lights pre-installed along the inside of the aluminum display frames. Modular Edge-Lit Light Box Displays can be purchased as hardware only kits, or as complete “ready-to-exhibit” backlit signage display kits. These kits include custom-printed SEG fabric mural graphics and often qualify for FREE standard domestic UPS delivery. One of our best-selling LED modular products are frameless modular light box walls.

 

Backlit LED Lightbox Design Trend 2017

 

The sleek hardware, combined with seamless fabric SEG graphic murals, creates a frameless backlit wall that provides optimal graphic surface area. Modular display frames also have many user-friendly advantages compared to complicated, heavy, and outdated exhibit truss frames. Although truss structures are an effective solution in large arenas and at concerts to hold heavy stage equipment, they are not efficient for frequent transportation. Luckily for exhibitors with packed trade show schedules, modular backlit signage is much more manageable. It’s unlikely a trade show team needs to waste marketing dollars on heavy framework and out-of-style laminate panels.

 

LED Modular Backlit Displays

 

In addition to affordability, environmentally conscious companies have a variety of eco-friendly options with modern backlit signage. LED light box products require minimal energy to power and are made with recycled materials. The lightweight aluminum frames, will dramatically lower freight fuel consumption, as well as costs. Low-voltage LED lighting requires less electrical wattage than traditional lighting systems, such as fluorescent or halogen spot lighting. Backlit SEG fabric graphics are a green printing alternative to traditional printing on heavy substrates, such as sintra and styrene.

 

 

LED Backlit Hanging Sign 2017

 

 

SEG Backlit Fabric Pop-Up Displays

 

Pop-up trade show displays are ideal for exhibitors that desire a quick and easy set-up process. However, it wasn’t until recently that internal illumination and SEG fabrics were an option for the popular display style. In 2017, Indy Displays added the new display enhancement feature, LED ladder light panels. The ladder LED lighting system hangs in the center of pop-up displays, illuminating the display wall just like the modular LED systems with edge-lit frames. Channel frames are attached to the perimeter of the pop-up display and seamless SEG fabric mural can be installed.

 

Ladder panels eliminate any possible graphic shadowing problems, or “hot spotting”, by providing an ample amount of LED hanging strips that are enclosed by SEG fabric panels, leaving exhibitors with even better, brighter and more vibrant graphic color illumination than the industry has ever seen before! View our new Indy Displays exclusive SEG Hybrid LED Backlit Pop Up Display product line, currently the only backlit pop up display system in North America that features the ultra-premium LED ladder light panel graphic illumination! The user-friendly SEG fabric murals fold easily and pack into portable trade show cases with the frames. What makes our SEG Backlit Pop Up Booth so unique and exciting, is the affordable online pricing. Marketing teams with both large and small budgets now have the option to enhance their ordinary booth space with a our next generation backlit trade show booth!

 

SEG Hybrid Pop Up Display LED Ladder Panels

SEG Backlit Pop Up LED Ladder Light Panels

 

 

Unique & Custom Light Box Structures

 

Most modern aluminum modular booth designs include as much open walkable space as possible. However, recent larger booth space design trends include fully enclosed printed backlit ceiling panels that maximize branding space. Large, custom-built LED backlit structures produce vibrant imagery that’s  visible from hundreds of feet away. Indy Displays can fully customize large exhibit structures and semi customize our large modular trade show rental booth packages. modern exhibit layout design consisting of  can be found in even your standard 10′ x 10′ trade show booth.

 

20x20 Custom LED Lightbox Exhibit Design

20′ x 20′ Custom Modular LED Light Box Exhibit Design

 

 

For an exhibition floor “wow factor”, integrate our modular LED hanging signs into booth layouts. Most common light box hanging sign aluminum frame shapes include fully enclosed square cubes, circular frames and rectangular. LED illuminated graphics suspended fifteen feet in the air have become a unique niche branding strategy.

LED backlit sign banners are commonly placed in the front of an inline booth layout or near the island exhibit corner booth areas. Bright, eye-catching graphics placed near high traffic areas help attract attention from show attendees. Trade show traffic flow changes throughout the day and  marketing teams must understand attendee behavior to optimize ROI. For simple quick layout tweaks and display stand relocation, check out our cord free Lumos Wireless LED Rechargeable Light Towers! Lumos is a truly unique backlit stand that provides illumination without the headache of wire management. 

 

8ft Curved SEG Fabric Lightbox Display

8ft Curved Modular SEG Fabric Lightbox Display

 

Trade Show Backlit Signage Displays

 

This industry wide backlit signage trend has inspired many new branding strategies. For example, LED lighting has earned its place as a growing contemporary interior design trend. Designers incorporate custom modular graphic panels into front lobbies, conference rooms and hallways by using interior wall mounted LED light box display frames

Backlit Displays will continue to be one of the largest display booth design trends and an effective product branding strategy for both large and small expo marketing teams. With more innovative and affordable backlit trade show display options hitting the exhibition market each month, backlit trade show displays will soon move from being a marketing trend, to being a marketing staple.

 

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