Posts Tagged ‘graphic’

Trade show Display Graphic Design Guidelines

February 4th, 2009 No comments

Designing effective trade show display graphics isn’t beauty contest. It sounds very simple, but successful graphics are not matters of personal taste. All too often people make the mistaken assumption that if you have an attractive trade show booth with inviting colors and images it will naturally be a success. Not true! A trade show display is a marketing tool that must serve its purpose, not just look good. It may be very attractive but if it doesn’t achieve your marketing objectives, it hasn’t fulfilled its main purpose. The ultimate goal for your trade show display is to elicit a response to a marketing objective.

Possible Marketing Objectives

  1. Develop Leads
  2. Introduce new products
  3. Reinforce market position
  4. Sell company product
  5. Test marketplace

Once you have your decided what your marketing objectives are, then you need to understand what is important in designing your trade show display.

Trade Show Graphics Design Tips

January 7th, 2009 No comments

Trade Show Graphics Design Tips

I seem to always have clients that ask me to educate their designer on how to layout their trade show graphics. I wouldn’t call my self a designer by a long shot, but here are a couple things I believe you should keep in mind when designing graphics for a trade show booth:

– Trade show displays are about image. Their most important purpose is to let the audience know who you are and what you do. Large colorful logos are a great way to attract attention. Simple is the most important thing, as there are many distractions in a trade show hall. Repetition is good too, as who you are and what you do should be visible from all possible site lines.
– Keep your main message or tag line in the upper 1/2 of the trade show display. A design many look great with no one or nothing standing in front of it, but that’s not the reality, the reality is your booth will be occupied by the staff and attendees.
– Put as little text as possible on your trade show display. The trade show setting is too fast for much reading to take place. People won’t take the time to read every detail on your display, especially your mission statement. I always try and let my clients know that putting that on a trade show exhibit is worthless, nobody is going to read it! The exhibit booth itself is not a brochure/bulletin board. It is more like a billboard and should be designed as such. Keep it simple!

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