Archive for the ‘trade show marketing’ Category

3 Tips for Successful Trade Show Exhibit Design

June 12th, 2015 Comments off

When you participate as an exhibitor at industry related trade shows, you quickly learn about both inbound and outbound brand marketing strategies. All of those smiling show attendees walking through the convention hall floor have no idea of the amount of creative time, manual labor and rental location space cost associated with each freshly branded display, promotional trade show giveaways and hand-picked knowledgeable staff. Expo marketing teams must go through the preparation process numerous times to be sure their staff and booth setup is 100% ready for day one first impressions. Leaving the most memorable customer experience through proper modern trade show exhibit design, professional interaction with show attendees, and even interactive digital signage kiosk displays, helps companies guarantee they beat out all competition within their industry niche!




10' x 20' LED Edgelit Modular Hardware SEG Graphic Package




Professional trade show marketing coordinators always cover their pre show planning basis. They know it only takes one user error during display setup that can throw a temporary wrench from staying on schedule, but if any needed last minute mistakes clearly caused by lack of trade show exhibit design knowledge. expedited trade show projects which you know it only takes one accident or booth space issue for something to go wrong with your backlit trade show displays or whichever display booth you choose to brand your products on.

trade show exhibit design

There’s no argument that pre-show preparation, display booth setup and dismantle are all hard work. There are times when everything goes smoothly, but attending a convention without any issues is more common than not. The veteran exhibitors know how much preplanning is involved in expo marketing and what they can do to mitigate as many problems as possible.

To that end, we have put together three tips for a successful trade show exhibit:

1. Get Comfortable with Target Time

Every vendor who signs up to display at a trade show is given a service manual upon acknowledgment of the registration. In the service manual is the ‘target time’ for the delivery of your display, equipment, and inventory. Get comfortable with that target time. Understand that a target time is not a guaranteed time for the delivery of your load. You may be starting your set-up later than you anticipated. Always anticipate unforeseen delays in shipments.

Convention hall coordinators do their best to schedule deliveries with efficiency in mind. Those vendors deepest into the hall’s interior will get their deliveries first; those on the periphery, closest to freight elevators and doors, will get their deliveries last. However, what if you are on the interior of the floor and your freight delivery has been delayed? Your life, and the lives of those vendors around you, will be made that much more difficult. There is nothing you can do about it. There’s also no need to stress.

2. Adopt the Mindset of Simplicity

Indy Displays puts together the most complex trade show booth displays for customers who really need them. Nevertheless, if you do not need to go complex, we urge you to adopt a mindset of simplicity. Why? Because simplicity saves you money at the trade show. Consider the difference between backlit trade show displays that already come pre-wired and with nothing more than a few light bulbs to screw in, as opposed to large and complicated displays that require on-site wiring and overhead rigging for lights.

Portable LED Trade Show Booth Lighting Technology

The cost for an show-provided labor needed to assemble displays will add to a company’s trade show costs. In addition, you will be at the mercy of show operators to provide you with the labor you need in a timely manner. Keeping things simple mitigates your need for extra labor and the headaches and costs that go with it. Try to keep your drayage costs as low as possible too.

3. Plan Ahead

Planning is a good idea for any project. However, in the arena trade show displays, planning is critical. Find out well in advance how much real space you will have. Find out whether electric service for your backlit trade show display will come from the floor or the ceiling. Your booth space location in the exhibition all is an important factor, as well. The more you know about exhibition hall layout, the more efficient  set-up and tear down will be. If Indy Displays can help you by creating a better trade show exhibit design, we would be happy to do so. Just get in touch by phone or over the website.


Trade Show Marketing For Small Businesses

December 17th, 2014 Comments off

There Are Many Marketing Challenges For Small Businesses

Small business marketing is an ever changing process that seems to get more complicated each year.  In 2014 there seemed to be a large push for fully automated CRM’s that include online marketing solutions.  The interface design is ideal for small businesses that want to automate all of their online marketing needs.  Do they work?  I have had some great feedback about Infusionsoft, but have had terrible feedback on some of the lower cost alternatives.

Small Businesses Must Remember The Importance Of Trade Shows

Regardless of the latest online marketing trend, most small business can’t afford not to stay relevant with their customer base.  One of the few advantages small businesses can have over their large competitors, is client relationship and service.  Getting face to face with current and future customers is the best way to sell yourself, your product, and why it’s important to choose you over the big guy.  We created a custom trade show marketing for small businesses Infographic that highlights ways for small businesses (like ourselves) to attract trade show attendees.  Tips include pre-show marketing and marketing tips at the trade show.  In addition to the cited resources at the bottom of the Infographic, is another fantastic resource for anything trade show marketing related.

small business trade show marketing infographic

Indianapolis Trade Show Supplies

September 24th, 2014 Comments off

Indianapolis Trade Show Supplies for Fall 2014

The Fall trade show season is here!  Now is the time to pull your trade show display out of it’s case to make sure everything (hardware, frame, graphics, lights) is working correctly before your marketing team heads out for their first exhibiting event.  Indy Displays features a large catalog of Indianapolis trade show supplies that can be delivered in 48 hours or less.  Adding accessories to your trade show booth space can be fast and an inexpensive way to improve your marketing display.  Instantly turn your basic trade show display into an interactive multimedia trade show booth by adding monitor mounts or iPad tablet attachments, or help your marketing team organize their materials by adding portable literature stands or attaching shelves to the aluminum display frame.  Here are a few trade show supply options that can be purchased online at

Portable Literature Stands

Literature Display Stands help with booth organization and add strong accents to any location in the trade show booth space.  Your brochures and trade show giveaways are far too important to leave scattered all over the place.  Indy Displays literature stands and brochure holders are portable, lightweight and ideal for trade shows, conventions, presentations, and office lobbies.

indianapolis trade show supplies

Trade Show Counters

No trade show booth space is complete without some type of trade show counter or podium.  Trade show counters make the perfect place for an exhibitor to collect leads.  Not only are they a sales tool for your trade show staff, but portable counters can be used for organizing literature, locking storage, graphic applications, and for multimedia purposes (locking iPad display, monitor attachments).  Take a moment to look through some of Indy Displays featured trade show counters and podiums.

Indianapolis iPad portable trade show graphic counter

Trade Show Table Covers & Throws

We are always surprised to see how many exhibitors invest in a premium trade show table top display but pass on including a table cover, giving their trade show booth an unfinished appearance.  Exposing a beat up folding table or table skirt that’s supplied to you by Show Services, can dramatically reduce your marketing potential when exhibiting with a table top display.  Table cover options include 4′, 6′, and 8′ table covers.  In the past few years, fitted and stretch table throws have become our best selling table throw options.  Stretch table throws give your table top display a modern/clean appearance and are completely wrinkle free!

Fitted Stretch Trade Show Table Covers IndianapolisHere is a great example of an 8ft Stretch Table Cover

Trade Show Lighting

Trade show lighting is a no brainer for any serious exhibitor.  Not only do trade show lights enhance ANY trade show display, but they are also one of the least expensive trade show supplies.  Trade Show Lighting can include spotlights, halogen lights, LED lights, or backlighting.  Lights brighten up a trade show booth space and draw attention to your graphic mural, logo, and header.  No booth space should ever be without trade show lighting accessories!

indianapolis trade show banner stand kitHalogen Lights attached to an expolinc roll up classic banner stand kit

Trade Show Displays | Indianapolis Exhibit Guide

August 12th, 2014 Comments off

With central year round weather, a revitalized and bustling downtown, and centralized geographic location, Indianapolis is quickly becoming a thriving cultural, tourist, and business destination.  The Indiana Convention Center was established with trade shows at the center of attention featuring eleven exhibit halls and three multi-purpose ballrooms.  When you need a booth at the next trade show or convention at the ICC, you will want the premiere Indiana display experts at Indy Displays to provide your team with a full-service exhibit that represents the quality and craftsmanship you expect for your company.  Let this article be part of your Indianapolis Exhibit Guide that will help you pick out perfect solutions for trade show displays and help answer and additional questions you may have about portable displays, exhibiting rules, the Indiana Convention Center, and trade show booth rental programs in Indianapolis.  Contact Indy Displays direct for answers to questions not found in this article.

Indianapolis Trade Show Displays


For smaller booths and more intimate display needs, tabletop displays are the ideal means to advertise.  Our tabletop displays are designed to maximize the entire table space and come in a variety of designs and configurations.  Popups, fabric boards, and banners are all available options to display your signage and logos.  And Indy Displays offer a full range of table covers to compliment any table top display.

Floor Displays are designed for larger floor spaces and often substitute in place of a table.  Floor displays generally range from 10 x 10, 10 x 20, and 20 x 20.  These sleek, modern Indianapolis trade show displays are fully customizable and include such options as lighting, multi-media solutions, and custom graphic layouts.  Portable counters like the exhibit line counter system, help compliment inline exhibit booths and are available as rentals or new purchase.

Banner stands are generally designed to complement the featured display.  Retractable banners are pop up in nature and small enough to be carried in its own bag to a full sized background display to fit the entire backdrop of your booth.  Our banner stand kit options are an example of using multiple retractable banners together to create a back wall suitable for 10×10 booths or you can use two retractable banner kits for 10×20 booths.  Your Indianapolis Exhibit Guide should include banner stands.  Most likely you will be included in smaller events or presentations, so banner stands are model trade show displays for smaller events since they can be displayed in small spaces.

Trade Show Portable Kiosks are another option that are usually free standing and not requiring any personnel to be present.  They can be designed to provide information, gather feedback, and promote your company independently.  Kiosks can be placed at the corner of island exhibits to attract attention or inside the booth for exhibitors to include in product presentations.  Many of our custom modular kiosks like the exhibit line kiosks, can be used alone or attached to an aluminum column on the display back wall.

Trade Show Displays Indianapolis Exhibit Guide


Indianapolis Booth Rentals


Indy Displays offers complete booth rental packages for all of your convention and trade show needs.  Our feature booths are 20 x 20 and are fully customizable to meet your individual needs.  There are overhead trusses for hanging smaller banner ads and plenty of room for other accessories while maximizing your valuable floor space.  Many companies have started renting smaller booth spaces such as 10×20 or even down to a 10×10 booth.  Since this new rental trend has effected Indianapolis exhibitors, Indy Display has enlarged their rental catalogue to include popup display and modular display rental options for 10’ and 20’ trade show booth rentals.  The 10ft Exhibit Line EX Display seen below continues to be one of our most popular rental solutions. 

trade show displays indianapolis exhibit guide


Trade Show Accessories

Display stands allow company representatives a comfortable standing workspace and are a great way to greet convention and trade show visitors.

Our literature stands offer a unique and professional display solution for print materials such as brochures, magazines, and folders.  Easily tucked away to the side or brought to the front, literature stands are a great touch to any trade show booth.

Table Covers also known as Table Throws can be printed with your custom artwork or we can provide solid colors to compliment your existing displays.  Sizes are designed for trade show tables.  New to our catalogue this year is the very popular stretch fitted table throws.  This modern cover look gives you a trendy fitted cover that compliments the latest tension fabric table top displays, formulate displays, or exhibit line table top display kits.  Many of our kiosks, portable counters, and table covers make fantastic retail display solutions.

trade show displays indianapolis exhibit guide

Outdoor Advertising Packages

Indy Displays recognizes that not all display needs are confined to an indoor area.  Our custom packages include table covers, tents, and banners to provide a coordinated and complimentary advertising space for outdoor events.  Feel confident in taking your trade show display outdoors to the sunshine with our stable and professional tents and packages.  Each package is, of course, fully customizable to your needs.  You can purchase a complete outdoor display kit or we have individual tent and graphic flags that can stand alone but still get you noticed at any outdoor event or tailgate.

trade show displays indianapolis

Allow Indy Displays to design and implement all of your trade show and convention display needs.  Your trip to Indianapolis doesn’t have to be all work.  Enjoy the downtown restaurants and nightlife while we take care of your display needs.  At Indy Displays, we have all your needs in mind.  If you have any questions about exhibiting, or just general Indianapolis tourist questions, do not hesitate to contact us direct at 317-565-2255.  For a better understanding of how our portable trade show displays pack, assemble, and breakdown, visit the Indy Diplays Youtube Channel.

Generating New Leads at Your Next Trade Show

May 14th, 2014 Comments off

Trade shows provide many benefits to a company, one of those being new lead generation. If you aren’t walking away from a trade show with valuable new business leads, then you may be wasting your important marketing dollars. It is vital that before you walk into any trade show you are fully prepared. These events are excellent opportunities to acquire quality leads and below are some tips on how best to utilize your next trade show.

Plan your work, then work your plan: If you don’t go into the process with a concrete plan you could come out empty-handed. Make sure you know what you want your end-game to be and work towards that for a clear and focused marketing plan. For instance, are you looking to spread awareness of a new product or highlight the benefits of an existing one?

Set clear goals and objectives: Don’t go in just hoping for an unclear outcome. Know the amount of leads you want so that you can work towards a number at the trade show and know what kind of business numbers you want to gain from your marketing investment. Goals and objectives will motivate you and your sales team to perform and best employ resources.

Image is everything: The main focus at your show will obviously be your booth/displays. Spend time working on your design and wording for the best signage possible. You want to make it very obvious what your company is selling, leave no guesswork to any passing potential customers.

Keep your eyes on the prize: Don’t spend too much time on small talk and work to spend time on finding out if the person will indeed provide a valuable lead. Make sure to move the conversation along so as not to waste time. Face-to-face networking is extremely important but there are only a finite number of hours at a trade show. Do not rush the conversation but make sure all communication is leading to why you are there, your business. If they are a good lead, they will be interested. Work on building relationships after the show when you have more time.

Quality data creates quality leads: Have an easy process to collect data and above all, make sure you are collecting the RIGHT data. Determining an effective plan will help you decide on the best data collection techniques and items. Make it a seamless process and build it into the sales conversation. iPad and tablet stands are a great tool for this step.

Finish the sale: One of the most important things you must do after successfully finishing up a trade show event is to FOLLOW-UP with all of your new leads. The excitement after a trade show dies down fast so make sure to follow up quickly. Try to be specific to each lead and avoid being generic (i.e. Thanks for stopping by our booth). They are more than likely receiving many follow-up calls; so just as much as you need to stand out at the show, you need to stand out in your follow up.

trade show marketing info graphic


Posted by Indy Displays



Trade Show Marketing Tips Made Simple

May 6th, 2014 Comments off

It can take hours searching the internet locating valuable information on trade show marketing tips and what type of trade show display to invest in.  Most of the time you will find the same information just disbursed on hundreds of marketing websites and blogs.  This creative info graphic below gives you a lot of great information all on in one!  For display purposes, you can quickly learn about the different sizes and layouts of trade show booth spaces along with what type of display will work in that booth space.  Maybe you simply need a set of retractable banners stands, or possibly a fully custom modular display system.  Take a moment to run through this quick read to help you save time and prepare you for your upcoming trade show.


trade show marketing infographic