As the famous saying goes, “first impressions last”, and trade show marketing strategies focus on creating a significant first impression. Each year, evolving technology influences event display trends. In recent years, exhibitors have begun replacing traditional billboard-style advertising with digital products like touchscreens and virtual reality. However, backlit signage product innovations are influencing the majority of improvements exhibitors are making to their outdated booth designs. In 2017, backlit trade show displays are more accessible and affordable than ever before!

 

 

Affordable LED  Light Box Displays

 

The most popular backlit signage products in exhibition booth design are LED light box display kits. LED edge-lighting provides ample graphic panel illumination for powerful, vibrant brand marketing. Trade show industry manufacturers are continuously releasing new LED products that are affordable for all trade show marketing budgets. Many portable displays featuring backlit light strip systems are made ready-to-ship, with all LED lights pre-installed along the inside of the aluminum display frames. Modular Edge-Lit Light Box Displays can be purchased as hardware only kits, or as complete “ready-to-exhibit” backlit signage display kits. These kits include custom-printed SEG fabric mural graphics and often qualify for FREE standard domestic UPS delivery. One of our best-selling LED modular products are frameless modular light box walls.

 

 

The sleek hardware, combined with seamless fabric SEG graphic murals, creates a frameless backlit wall that provides optimal graphic surface area. Modular display frames also have many user-friendly advantages compared to complicated, heavy, and outdated exhibit truss frames. Although truss structures are an effective solution in large arenas and at concerts to hold heavy stage equipment, they are not efficient for frequent transportation. Luckily for exhibitors with packed trade show schedules, modular backlit signage is much more manageable. It’s unlikely a trade show team needs to waste marketing dollars on heavy framework and out-of-style laminate panels.

 

 

In addition to affordability, environmentally conscious companies have a variety of eco-friendly options with modern backlit signage. LED light box products require minimal energy to power and are made with recycled materials. The lightweight aluminum frames, will dramatically lower freight fuel consumption, as well as costs. Low-voltage LED lighting requires less electrical wattage than traditional lighting systems, such as fluorescent or halogen spot lighting. Backlit SEG fabric graphics are a green printing alternative to traditional printing on heavy substrates, such as sintra and styrene.

 

 

 

 

SEG Backlit Fabric Pop-Up Displays

 

Pop-up trade show displays are ideal for exhibitors that desire a quick and easy set-up process. However, it wasn’t until recently that internal illumination and SEG fabrics were an option for the popular display style. In 2017, Indy Displays added the new display enhancement feature, LED ladder light panels. The ladder LED lighting system hangs in the center of pop-up displays, illuminating the display wall just like the modular LED systems with edge-lit frames. Channel frames are attached to the perimeter of the pop-up display and seamless SEG fabric mural can be installed.

 

Ladder panels eliminate any possible graphic shadowing problems, or “hot spotting”, by providing an ample amount of LED hanging strips that are enclosed by SEG fabric panels, leaving exhibitors with even better, brighter and more vibrant graphic color illumination than the industry has ever seen before! View our new Indy Displays exclusive SEG Hybrid LED Backlit Pop Up Display product line, currently the only backlit pop up display system in North America that features the ultra-premium LED ladder light panel graphic illumination! The user-friendly SEG fabric murals fold easily and pack into portable trade show cases with the frames. What makes our SEG Backlit Pop Up Booth so unique and exciting, is the affordable online pricing. Marketing teams with both large and small budgets now have the option to enhance their ordinary booth space with a our next generation backlit trade show booth!

 

 

 

Unique & Custom Light Box Structures

 

Most modern aluminum modular booth designs include as much open walkable space as possible. However, recent larger booth space design trends include fully enclosed printed backlit ceiling panels that maximize branding space. Large, custom-built LED backlit structures produce vibrant imagery that’s  visible from hundreds of feet away. Indy Displays can fully customize large exhibit structures and semi customize our large modular trade show rental booth packages. modern exhibit layout design consisting of  can be found in even your standard 10′ x 10′ trade show booth.

 

 

 

For an exhibition floor “wow factor”, integrate our modular LED hanging signs into booth layouts. Most common light box hanging sign aluminum frame shapes include fully enclosed square cubes, circular frames and rectangular. LED illuminated graphics suspended fifteen feet in the air have become a unique niche branding strategy.

LED backlit sign banners are commonly placed in the front of an inline booth layout or near the island exhibit corner booth areas. Bright, eye-catching graphics placed near high traffic areas help attract attention from show attendees. Trade show traffic flow changes throughout the day and  marketing teams must understand attendee behavior to optimize ROI. For simple quick layout tweaks and display stand relocation, check out our cord free Lumos Wireless LED Rechargeable Light Towers! Lumos is a truly unique backlit stand that provides illumination without the headache of wire management. 

 

 

Trade Show Backlit Signage Displays

 

This industry wide backlit signage trend has inspired many new branding strategies. For example, LED lighting has earned its place as a growing contemporary interior design trend. Designers incorporate custom modular graphic panels into front lobbies, conference rooms and hallways by using interior wall mounted LED light box display frames. 

Backlit Displays will continue to be one of the largest display booth design trends and an effective product branding strategy for both large and small expo marketing teams. With more innovative and affordable backlit trade show display options hitting the exhibition market each month, backlit trade show displays will soon move from being a marketing trend, to being a marketing staple.

 

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Banner Stands that hold LCD screens have quickly become a popular portable display solution.  Traditionally in the trade show display industry portable kiosks were built using heavy custom modular extrusions.  Not only were they heavy and complex to set up, they were also expensive.  Trade show supplies over the years have become more portable and lightweight.  Banner Stands have become an industry standard for portability and budget.  For the first time exhibitors can keep the convenience of display portability and have the luxury of mounting plasma screens in trade show booth spaces at a low cost.

The Sprint tension pole banner stand is a portable trade show banner stand with a telescopic pole that ranges from 39’’ to 115’’.  Several widths and heights are available to display single or double-sided exhibit graphics on the same frame.  In addition, custom cut rigid or flexible substrates can be used as graphic solutions on sprint telescoping poles.  The Sprint trade show display banner stand is also available with LCD monitor mounts.  The limit on the LCD screen size is 22″.

The Sprint Banner Stand, made for fast set-up and portable applications, has 3 feet linked with bungee cords for a quick, simple and secure automatic set-up.  The Sprint.Boutique, made for more permanent applications, has a steel disc base which offers maximum stability for high traffic areas and retail display solutions.  Both banner stand systems have the capability to hold a LCD monitor mount.   For more information visit www.indydisplays.com or contact us at 317-565-2255

Another banner stand option for multi-media solutions is the new Twist Banner Stand.  This exciting new product that was introduced to the United States in 2013, is not only the highest end banner solution on the market, but the Twist system can re-configure into a large back wall display by linking several individual banners together with it’s dynamic seamless magnetic connecting hardware.  Easily create a 10×20 multi-media trade show booth space with the Twist banner kits.  Creating an aesthetically pleasing curved banner stand wall is also possible with this one of a kind trade show display.  In the examples below, we show what an individual multi-media twist banner looks likes along with a few examples of the interlocking twist banner system.  If you are tired of exhibiting with the same common trade show booth that every other exhibitor is using, then the twist banner system might be the perfect exhibit solution.

Three Banner Twist Kit with Monitor Mount

Multi Twist Banner Stand Display with curved banners

Creative Twist Banner Kit with monitor and graphic counter

Trade Show Graphics are the most important part of an exhibit booth.  Three seconds is how much time you have to attract and captivate your audience.  Exhibit graphics need to tell your audience what you do which gives you the opportunity to engage and sell.

With so many different graphic options available, making a decision on what type of graphic materials are right for you can be a huge headache.  At Indy Displays we will give you the best graphic options for your needs and your budget and our design team is experienced in creating effective trade show graphics from scratch. We can be your full design resource or we can work with your ad agency or in-house marketing department to make sure your image and message fits the trade show environment.  For more information on trade show graphics and trade show display options please visit us at www.indydisplays.com.

Designing effective trade show display graphics isn’t beauty contest. It sounds very simple, but successful graphics are not matters of personal taste. All too often people make the mistaken assumption that if you have an attractive trade show booth with inviting colors and images it will naturally be a success. Not true! A trade show display is a marketing tool that must serve its purpose, not just look good. It may be very attractive but if it doesn’t achieve your marketing objectives, it hasn’t fulfilled its main purpose. The ultimate goal for your trade show display is to elicit a response to a marketing objective.

Possible Marketing Objectives

1. Develop Leads
2. Introduce new products
3. Reinforce market position
4. Sell company product
5. Test marketplace

Once you have your decided what your marketing objectives are, then you need to understand what is important in designing your trade show display.

Trade Show Graphics Design Tips

I seem to always have clients that ask me to educate their designer on how to layout their trade show graphics. I wouldn’t call my self a designer by a long shot, but here are a couple things I believe you should keep in mind when designing graphics for a trade show booth:

– Trade show displays are about image. Their most important purpose is to let the audience know who you are and what you do. Large colorful logos are a great way to attract attention. Simple is the most important thing, as there are many distractions in a trade show hall. Repetition is good too, as who you are and what you do should be visible from all possible site lines.
– Keep your main message or tag line in the upper 1/2 of the trade show display. A design many look great with no one or nothing standing in front of it, but that’s not the reality, the reality is your booth will be occupied by the staff and attendees.
– Put as little text as possible on your trade show display. The trade show setting is too fast for much reading to take place. People won’t take the time to read every detail on your display, especially your mission statement. I always try and let my clients know that putting that on a trade show exhibit is worthless, nobody is going to read it! The exhibit booth itself is not a brochure/bulletin board. It is more like a billboard and should be designed as such. Keep it simple!