Trade Show Graphics are the most important part of an exhibit booth.  Three seconds is how much time you have to attract and captivate your audience.  Exhibit graphics need to tell your audience what you do which gives you the opportunity to engage and sell.

With so many different graphic options available, making a decision on what type of graphic materials are right for you can be a huge headache.  At Indy Displays we will give you the best graphic options for your needs and your budget and our design team is experienced in creating effective trade show graphics from scratch. We can be your full design resource or we can work with your ad agency or in-house marketing department to make sure your image and message fits the trade show environment.  For more information on trade show graphics and trade show display options please visit us at www.indydisplays.com.

Graphics display, Graphics, show, trade

Designing effective trade show display graphics is not a beauty contest. It sounds very simple but successful graphics are not matters of personal taste. All too often people make the mistaken assumption that if you have an attractive trade show booth with inviting colors and images it will naturally be a success. Not true! A trade show display is a marketing tool that must serve its purpose, not just look good. It may be very attractive but if it doesn’t achieve your marketing objectives, it hasn’t fulfilled its main purpose. The ultimate goal for your trade show display is to elicit a response to a marketing objective.

Possible Marketing Objectives

1. Develop Leads
2. Introduce new products
3. Reinforce market position
4. Sell company product
5. Test marketplace

Once you have your decided what your marketing objectives are, then you need to understand what is important in designing your trade show display. Please view our trade show design information at http://www.ignitionexhibits.com/index.php?main_page=graphics_design

Graphics design, display, graphic, guidelines, show, trade

Trade Show Graphics Design Tips

I seem to always have clients that ask me to educate their designer on how to layout their trade show graphics. I wouldn’t call my self a designer by a long shot, but here are a couple things I believe you should keep in mind when designing graphics for a trade show booth:

- Trade show displays are about image. Their most important purpose is to let the audience know who you are and what you do. Large colorful logos are a great way to attract attention. Simple is the most important thing, as there are many distractions in a trade show hall. Repetition is good too, as who you are and what you do should be visible from all possible site lines.
- Keep your main message or tag line in the upper 1/2 of the trade show display. A design many look great with no one or nothing standing in front of it, but that’s not the reality, the reality is your booth will be occupied by the staff and attendees.
- Put as little text as possible on your trade show display. The trade show setting is too fast for much reading to take place. People won’t take the time to read every detail on your display, especially your mission statement. I always try and let my clients know that putting that on a trade show exhibit is worthless, nobody is going to read it! The exhibit booth itself is not a brochure/bulletin board. It is more like a billboard and should be designed as such. Keep it simple!

Graphics design, graphic, show, tips, trade