Trade Show Graphics Design Tips

I seem to always have clients that ask me to educate their designer on how to layout their trade show graphics. I wouldn’t call my self a designer by a long shot, but here are a couple things I believe you should keep in mind when designing graphics for a trade show booth:

- Trade show displays are about image. Their most important purpose is to let the audience know who you are and what you do. Large colorful logos are a great way to attract attention. Simple is the most important thing, as there are many distractions in a trade show hall. Repetition is good too, as who you are and what you do should be visible from all possible site lines.
- Keep your main message or tag line in the upper 1/2 of the trade show display. A design many look great with no one or nothing standing in front of it, but that’s not the reality, the reality is your booth will be occupied by the staff and attendees.
- Put as little text as possible on your trade show display. The trade show setting is too fast for much reading to take place. People won’t take the time to read every detail on your display, especially your mission statement. I always try and let my clients know that putting that on a trade show exhibit is worthless, nobody is going to read it! The exhibit booth itself is not a brochure/bulletin board. It is more like a billboard and should be designed as such. Keep it simple!

Graphics design, graphic, show, tips, trade

This will be an exciting year at the Exhibitor 2009 Show this March in Las Vegas. Ignition Exhibits has attended the show the last few years and our staff has found it to be a very exciting and educational experience. Here are a few things to look forward to at this years show:

• More than 6,000+ exhibit and event marketing professionals.
• Global attendees from 29 countries and 50 states.
• The Worlds largest educational curriculum: 200+ sessions
• North America’s largest exhibition of exhibit/event marketing products.
• The industrys only professional certification program with university affiliation: CTSM
• Education that Focuses on practical techniques for profitable face-to-face marketing.

Sign up early at http://www.exhibitoronline.com/exhibitorshow/2009/index.asp

News 2009, exhibitor

Anybody who has experience exhibiting in the trade show industry understands how important trade show lighting is. Our exhibit lights are a must have for any exhibit booth. Whether you have a tabletop display or an island exhibit, trade show lights will help your booth graphics pop. Sometimes it is amazing to me that clients will spend $2000 - $5,500 on a trade show display but will not spend the extra $200 to light their new exhibit booth. Ignition Exhibits offers a wide range of halogen lights that can mount onto any trade show exhibit hardware. To view are online catalog please visit our website at http://www.ignitionexhibits.com/display-lights-c-54.html

Uncategorized lights, show, trade